Bvlgari turns Teatro Cultura Artística into a stage for love and art

At the Teatro Cultura Artística in São Paulo, Bvlgari hosted an evening program in three acts, bringing together poetry, dance, and music under the theme “love in freedom.”

The city welcomed another edition of the brand’s Valentine’s Day celebration. At the Teatro Cultura Artística, a landmark originally opened in 1950 and reopened after restoration in 2024, Bvlgari staged a night that unfolded across different spaces of the venue, starting with a cocktail reception in the foyer, where guests gathered before the main program began.

The first act was centered on language and poetry. Actress Camila Pitanga opened the evening with a reading of “Estâncias de Amor” by José de Freitas Valle, a text from the collection of the Visual Arts Library of the Pinacoteca.

The second act shifted into dance and the social impact of art. Educator and Oportunidade do Bem founder Ana Eliza Setúbal spoke about the role of philanthropy in culture, highlighting initiatives such as Ballet Paraisópolis. The performance that followed brought 16 dancers from the company to the stage, combining classical technique with contemporary movement, set to an original score by Fernando Dalla Nora.

The night closed with music. Adriana Calcanhotto and Luedji Luna shared the stage in a special performance that brought together different generations of Brazilian popular music, marking one of the highlights of the evening.

Guests included names such as Marina Ruy Barbosa, André Lamoglia, Sheron Menezzes, Mariana Ximenes, and Alexandre Nero, underscoring the event’s crossover between art, fashion, and culture.

More than a one-off celebration, the initiative reflects Bvlgari’s broader cultural strategy. The maison, part of the LVMH group, has been expanding its collaborations with institutions such as the Pinacoteca of São Paulo, as well as through the Fondazione Bvlgari, which supports projects focused on education, art, and cultural heritage preservation.

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