The man who united Brazil on the tracks
To this day he remains a reference for determination, talent and style Ayrton Senna da Silva, born on March 21, 1960 in São Paulo, Brazil, was more than a Formula 1 driver; he became a legend in world motorsport. His meteoric career and his legacy continue to inspire generations of fans and drivers to this […]
Men’s Couture: shoes
Berluti Where every pair tells a story. At Berluti, 250 meticulous operations and 50 hours of handcrafted work transform leather into an authentic masterpiece. Each shoe bears the mark of precision and tradition, a result of the maison’s legacy. Berluti’s Venezia Leather: The brand’s signature, an exclusive leather treated to allow unique and unrepeatable patinas. […]
Why is the Hope Diamond considered cursed?
Discovered in India in the 17th century, the Hope possibly adorned a statue of the goddess Sita before being stolen. According to legend, this act triggered a series of misfortunes for its future owners, fueling the fame of the so-called “diamond curse.” The diamond was acquired by Jean-Baptiste Tavernier, a French traveler and merchant, […]
The most unexpected luxury collaborations of recent times
Balenciaga x Crocs: haute couture meets casual comfort. In 2022, Balenciaga transformed the classic Crocs into stilettos and rain boots, creating a surprising fusion of style and practicality. The partnership wasn’t the first between the two brands, as in 2017 Balenciaga had already introduced the controversial platform Crocs for its Spring/Summer 2018 collection. The unconventional […]
Animale: Fashion That Goes Beyond Dressing
A night where city and nature meet in an unforgettable experience Last Tuesday (18), Animale once again proved why it is always a step ahead when it comes to fashion and experience. To present its new collection, Urban Flora, the brand gathered a team of impeccably dressed guests for an immersive dinner in São Paulo. […]
Ferrari & Bentley: special models
Brands like Ferrari and Bentley that allow such exclusive customizations that every part of the car is unique, including exotic materials in the finish, such as gold or even meteorites Ferrari Tailor Made is a program that dates back to the 1950s, when every car was a one-of-a-kind piece. Today, the choice of materials is […]
Explosion of Flavors at the New Japanese Restaurant in São Paulo
Su: a sensory experience combining Japanese tradition, innovation and haute gastronomy The sushi bar exudes a subtle aura of effortless sophistication. The gleam of the sharpened knives, the impeccable freshness of the ingredients, the precise gestures of the itamae. At Su, every detail forms a sensory experience that goes beyond taste: it is a meeting […]
Alexandre Birman Fall/Winter 2025 Showroom
The New Alexandre Birman Collection Unites Precision, Rich Textures and Cultural References. Lifestyle Mag had exclusive access to Alexandre Birman’s showroom in New York for the presentation of the Fall/Winter 2025 collection, a precise study of construction, materiality and technique. With no concessions to excess, the palette remains within a restrained spectrum, exploring deeper hues […]
Where sophistication and comfort intertwine
From Armani’s refined minimalism to Versace’s vibrant opulence, discover how Italian design transforms interiors into true works of art Where Italian glamour meets supreme comfort! A universe where design and sophistication intertwine in seductive curves and lavish materials. Imagine being surrounded by pieces that whisper “dolce vita” with every texture, shape, and color. An ode […]
Between Science, Humanity and History
Some awards transcend time and become synonymous with excellence The Nobel Prize is one of them. Created by Swedish engineer and entrepreneur Alfred Nobel, it is not merely a recognition, but a reflection of the relentless pursuit of progress and peace. The inspiration for the prize arose from an unexpected thought. In 1888, upon reading […]