Over a long weekend, communications director Pierre Frey explores guided ocean tours in Biarritz, southeastern France.
In 1935, the rue des Petits-Champs, in the heart of Paris, was the founding place for Pierre Frey – specialized in upholstery fabrics that soon became the most important in France. Today, 85 years later, the Maison Pierre Frey headquarters remains in the same spot, but the brand continues making its mark throughout the world.
He is the founder’s grandson, Pierre Frey, who, alongside his brothers, Vincent and Matthieu, and his father, Patrick, continues to lead the company. When he’s not busy as Director of Communication, Pierre loves to travel with his family – especially to places where he can be around nature. Last summer, he spent a long weekend with his wife, Emilie, in Biarritz, in southeastern France – an area where surfing and the ocean are the mainstays of the itinerary.
BEST TOURIST PROGRAM
Eating tapas at the local market, enjoying its fabulous charcuterie with a glass of rosé.
FOR THE TYPICAL COUSINE
Fazenda Ostalapia, restaurant, and inn, mainly for the fish.
BEST CULTURAL DESTINATION
Arcangues, a small village 3 miles from Biarritz, is known for its charm.
TO SHOP FOR CLOTHES
Parlementia, Guéthary. Named after the surf spot known for its waves of up to 6 meters, it’s the right store to find local and surf clothing.
BEST ROMANTIC PROGRAM
Walk along the ocean and have dinner at Chez Albert for a more sophisticated night at the port.
TO COME BACK OVER AND OVER
Hôtel du Palais, for a drink and a fabulous sunset.
QUICK TIPS
BEST DESTINATION
For a sunny day
Praia de L’Océan, in Anglet.
For a rainy day
Enjoy foie gras and wine from Le Comptoir du Foie Gras.
To chill
Praia Grande de Biarritz.
BEST RESTAURANT
La Plancha, with its fantastic fish.
PRACTICALITIES
BEST HOTEL
Villa Magnan, bed and breakfast so eclectic, yet very elegant.
BEST MEANS OF TRANSPORTATION
Motorcycle, as there’s much traffic and it’s difficult to park.
