The origin of suite numbers in classic hotels
A journey through the silent codes that shaped classic hospitality, where every number is memory, symbol and architecture Os números que marcam as portas dos hotéis parecem detalhes funcionais: placas metálicas, discretas, alinhadas como parte natural de um corredor que conduz hóspedes entre chegadas, partidas e horas de silêncio. Ainda assim, ao observar com mais […]
Hotel soaps and the art of hospitality
A journey through the evolution of the hospitality ritual through fragrances, design and memory The little hotel soaps we find in today’s amenities seem like simple, almost automatic objects—part of any travel routine. But their history is far from trivial. They were once status symbols, markers of luxury, collectible items, and even tools of […]
Deciphering the Military Alphabet and Morse Code
Kaia Gerber nous présente ses lectures les plus formatrices, de L’Année de la pensée magique de Joan Didion à Just Kids de Patti Smith Before screens, instant messaging apps and devices capable of translating voices to text existed, humanity was already seeking ways to communicate with precision. These were times when any noise, technical failure […]
Miuccia Prada on the beauty of strangeness
How Miuccia’s radical vision redefined desire, perception, and the very meaning of what we call fashion There are names in fashion that set trends. And there are names that build entire ways of thinking. Miuccia Prada belongs to that second category: the kind of minds that displace, strain, and reconfigure everything we understand as aesthetics, […]
The history of the middle finger
A cultural journey of a gesture that has crossed empires, taboos, and centuries of irreverence Throughout human history, few gestures have been as enduring, as recognizable, and as universally charged with attitude as the famous middle finger. Today it circulates among memes, protests, films, music, pop culture, and situations of pure sarcasm, but its trajectory […]
The journey of the toast and its hidden meanings
Do vinho grego ao cristal moderno, uma jornada por séculos de rituais, sons e significados que moldaram o brinde como o conhecemos Toasting is such a natural gesture in contemporary daily life that we rarely stop to think about its origin. We raise our glasses, gently clink the crystal, hear that subtle sound resonating in […]
The Generations: From 1500 to Today
A journey through five centuries of transformations that shaped our way of thinking, creating, feeling, and inhabiting the world Looking at generations over time is to observe how each century leaves deep marks not only on politics and the economy, but also on sensibilities, everyday gestures, and ways of imagining the future. History does not […]
Alex on heels
Helmut Newton: power of elegant provocation
A contemporary look at the photographer who transformed fashion, eroticism, and power into a visual language Few photographers have shaped the fashion imagination as deeply as Helmut Newton. Amid elongated shadows, sculptural bodies and environments imbued with glamour, Newton crafted a universe where seduction, theatricality and tension coexist with an almost cinematic precision. His work […]
The secret choreography of nature
