{"id":55589,"date":"2024-04-12T09:00:00","date_gmt":"2024-04-12T09:00:00","guid":{"rendered":"https:\/\/lifestylemag.com\/?p=55589"},"modified":"2026-11-11T17:50:44","modified_gmt":"2026-11-11T17:50:44","slug":"bold-gold","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/bold-gold\/","title":{"rendered":"Bold & GOLD"},"content":{"rendered":"
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Nem s\u00f3 de bolsas e outfits luxuosos vive a Chanel\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Criada no s\u00e9culo 20, a maison que outrora despontou o tweed, a bolsa tiracolo e as black jackets, agora inaugura o primeiro empreendimento nos Estados Unidos inteiramente dedicado \u00e0s joias e relojoaria. Localizada em plena Quinta Avenida de Nova York, a loja ocupa dois andares do ic\u00f4nico edif\u00edcio Crown Building, constru\u00eddo em 1921. De cara, a suntuosa fachada chama aten\u00e7\u00e3o por sua semelhan\u00e7a com uma caixa de joias, gra\u00e7as \u00e0 mistura de granito preto polido que se contrasta com o dourado impresso atr\u00e1s de ferro e vidro.<\/span><\/p>

O arquiteto e colaborador de longa data, Peter Marino, celebrou o esp\u00edrito da maison e inspirou-se no endere\u00e7o oficial da oficina de joias, localizada na Place Vend\u00f4me, em Paris. Criando um ambiente poderoso e intimista, Marino n\u00e3o deixou de lado detalhes que remetem a hist\u00f3ria da marca. As intr\u00ednsecas ra\u00edzes do prestigiado apartamento de Chanel na Rue Cambon tamb\u00e9m s\u00e3o relembradas por meio de mob\u00edlia escolhida a dedo, como a escrivaninha Lu\u00eds XV, de Jacques Dubois.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ainda ecoando o esp\u00edrito parisiense, o interior da boutique reflete uma paleta t\u00e3o marcante quanto delicada, com ouro real\u00e7ado pelos lustres de cristal-de-rocha (material preferido de Coco Chanel) chamados \"Dream Catcher\", produzido pela ic\u00f4nica joalheria Goossens.<\/p>

Os Sal\u00f5es de Joalheria possuem sala para atendimentos particulares, onde o comprador poder\u00e1 admirar pe\u00e7as decorativas como as cer\u00e2micas da dinastia Tang e os acabamentos aplicados \u00e0 m\u00e3o nas paredes, que imitam o apartamento da estilista.<\/span><\/p>

\u00c1vida colecionadora de obras de arte, Chanel alimentava-se de um saber art\u00edstico proveniente n\u00e3o s\u00f3 da moda, mas tamb\u00e9m de pinturas e adornos esculturais.<\/span><\/p>

A expressiva curadoria faz da nova loja uma verdadeira galeria de arte moderna, onde os detalhes s\u00e3o t\u00e3o valiosos quanto as joias. O brasileiro Vik Muniz exp\u00f5e a obra encomendada pela Chanel, em 2004, no qual o rosto da estilista \u00e9 desenhado com centenas de diamantes.

<\/span>O espa\u00e7o \u00e9 disputado pelo falecido artista franc\u00eas Andr\u00e9 Dubreuil, com sua escultura singular feita em corten, cobre oxidado e cristal \u00e2mbar, al\u00e9m dos treze pain\u00e9is de folha de ouro sobre tela de linho, criados pelo iraniano Y.Z. Kami.<\/span><\/p>

Conhecida por revolucionar a moda feminina e romper com os padr\u00f5es tradicionais, a Chanel homenageia influentes artistas mulheres, como a escultora americana Louise Nevelson e sua pe\u00e7a de madeira pintada de preto que adorna o mezanino.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A super star<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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O novo espa\u00e7o abriga as cole\u00e7\u00f5es da fina relojoaria e alta joalheria, como a Com\u00e8te, uma homenagem \u00e0s joias criadas pela estilista em 1932, que na ocasi\u00e3o afirmou: \"Eu queria cobrir as mulheres com constela\u00e7\u00f5es. Com estrelas. Estrelas de todos os tamanhos\".<\/span><\/p>

Em uma nova roupagem, as pe\u00e7as chegam como pingentes, colares e brincos. J\u00e1 a Cam\u00e9lia incorpora delicadamente as flores prediletas de Chanel, enquanto a Ruban faz alus\u00e3o aos la\u00e7os de cetim, com exemplares em ouro branco e amarelos 18 quilates e dezenas de diamantes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Prestigiando a Big Apple, a maison escolheu a cidade para oferecer um servi\u00e7o exclusivo de personaliza\u00e7\u00e3o nos an\u00e9is da tradicional cole\u00e7\u00e3o Coco Crush, que busca inspira\u00e7\u00e3o no matelass\u00ea, s\u00edmbolo da marca desde 1955.
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No quesito relojoaria, os modelos ic\u00f4nicos da cole\u00e7\u00e3o J12 n\u00e3o ficaram de fora e mantiveram o design original em cer\u00e2mica monocrom\u00e1tica preta e branca.<\/span><\/p>

O rec\u00e9m-reinterpretado Premi\u00e8re Edition Originale, criado em 1987 e basti\u00e3o do luxo, tamb\u00e9m encontra-se em exibi\u00e7\u00e3o, apresentando o formato que faz alus\u00e3o \u00e0 rolha do frasco do perfume no 5, al\u00e9m da corrente de a\u00e7o que remete \u00e0s atemporais bolsas Chanel.<\/span><\/p>

Um banho de obras-primas no centro de Nova York.
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There’s more to Chanel than luxurious handbags and outfits. Founded in the 20th century, the French maison that once popularized tweed, shoulder bags, and black jackets has now opened its first boutique in the United States entirely dedicated to fine jewelry and watchmaking. Located on New York’s Fifth Avenue, the store occupies two floors of […]<\/p>\n","protected":false},"author":8,"featured_media":55590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[4],"tags":[90,364,435,562,563],"edicao":[27],"class_list":["post-55589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style-design","tag-lifestyle","tag-chanel","tag-new-york-city","tag-luxury-fashion","tag-fashion-architecture","edicao-josefine-haaning-jensen"],"acf":[],"yoast_head":"\nBold & GOLD | Lifestyle Mag<\/title>\n<meta name=\"description\" content=\"There's more to Chanel than luxurious handbags and outfits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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