{"id":55296,"date":"2023-09-20T09:00:00","date_gmt":"2023-09-20T09:00:00","guid":{"rendered":"https:\/\/lifestylemag.com\/?p=55296"},"modified":"2026-11-06T08:26:28","modified_gmt":"2026-11-06T08:26:28","slug":"from-followers-to-fortune","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/from-followers-to-fortune\/","title":{"rendered":"De seguidores \u00e0 fortuna"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"55296\" class=\"elementor elementor-55296\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6df6e e-flex e-con-boxed e-con e-parent\" data-id=\"3d6df6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4d3b2 elementor-widget elementor-widget-heading\" data-id=\"6b4d3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lele Saddi e Fernando Bento compartilham um pouco da hist\u00f3ria e desafios de quem quer permanecer nesse concorrido mercado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c666d04 e-flex e-con-boxed e-con e-parent\" data-id=\"c666d04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d8b0b6 e-con-full e-flex e-con e-child\" data-id=\"4d8b0b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5df89 elementor-widget elementor-widget-text-editor\" data-id=\"8a5df89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Se antes os comerciais na TV influenciavam o nosso consumo, hoje com a populariza\u00e7\u00e3o das redes sociais os influencers t\u00eam cumprido cada vez mais esse papel, divulgando marcas, recomendando produtos e criando tend\u00eancias\nUm match perfeito que beneficia tanto a marca quanto o influenciador. Mas quem s\u00e3o as pessoas por tr\u00e1s de todo esse sucesso?\nObservando um gap no mercado, os s\u00f3cios Lel\u00ea Saddi e Fernando Bento decidiram criar um novo segmento de comunica\u00e7\u00e3o 360\u00b0 - a Pop Comm, uma ag\u00eancia em que marcas e personalidades contratam, em uma s\u00f3 empresa, um servi\u00e7o que une assessoria de imprensa, marketing, produ\u00e7\u00e3o de moda, social media, performance e agenciamento de influenciadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e927511 e-con-full e-flex e-con e-child\" data-id=\"e927511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11fe068 elementor-widget elementor-widget-image\" data-id=\"11fe068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-683x1024.jpeg\" class=\"attachment-large size-large wp-image-55301\" alt=\"Fernando Bento e Lele Saadi - @lifestylemag\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-683x1024.jpeg 683w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-200x300.jpeg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-768x1151.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-8x12.jpeg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag.jpeg 854w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f38115a e-flex e-con-boxed e-con e-parent\" data-id=\"f38115a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec99c25 elementor-widget elementor-widget-heading\" data-id=\"ec99c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"A ag\u00eancia nasceu na era digital, mas no momento em que o mercado passava por muitas mudan\u00e7as na forma de consumir, de comunicar, tanto com a imprensa como no digital - a gente criou uma maneira de linkar todos esses pontos\", conta Fernando.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a86c59 e-flex e-con-boxed e-con e-parent\" data-id=\"4a86c59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9fce1e3 e-con-full e-flex e-con e-child\" data-id=\"9fce1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a810fd9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a810fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-1024x683.jpeg\" class=\"attachment-large size-large wp-image-55299\" alt=\"Fernando Bento e Lele Saadi - @lifestylemag\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-1024x683.jpeg 1024w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-300x200.jpeg 300w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-768x512.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-18x12.jpeg 18w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858e043 e-con-full e-flex e-con e-child\" data-id=\"858e043\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-037bc4b e-con-full e-flex e-con e-child\" data-id=\"037bc4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8720569 elementor-widget elementor-widget-text-editor\" data-id=\"8720569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Expertise a dupla tem, e muito - antes da Pop, Lel\u00ea Saddi j\u00e1 tinha experi\u00eancia como influenciadora e fundadora da We Pick, ag\u00eancia de marketing, e Fernando, j\u00e1 trabalhava com marketing de influ\u00eancia digital com a HighFy, empresa de agenciamento de personalidades.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2509c95 e-flex e-con-boxed e-con e-parent\" data-id=\"2509c95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f223047 elementor-widget elementor-widget-text-editor\" data-id=\"f223047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Hoje, com oito anos de atua\u00e7\u00e3o, a holding do Grupo Pop conta com quatro empresas e mais de 80 clien-tes, nacionais e internacionais como Calvin Klein, Lala Rudge, Benefit, Carol Bassi, Franciny Ehlke e Rosewood.\nO sucesso vem de muita dedica\u00e7\u00e3o \"A gente nunca para, estamos sempre em busca de aprimoramentos, de entender as tend\u00eancias do mercado, de trazer para nossa equipe pessoas que tamb\u00e9m est\u00e3o antenadas nas tend\u00eancias - a gente estuda muito e nunca se acomoda.\" acrescenta a dupla.\nEm um mar de publis espalhadas pelas redes sociais a ag\u00eancia se destaca com conte\u00fados org\u00e2nicos e consis-tentes, o segredo?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc47d01 e-flex e-con-boxed e-con e-parent\" data-id=\"bc47d01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01dfa75 elementor-widget elementor-widget-heading\" data-id=\"01dfa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"\u00c9 muito importante que o influenciador j\u00e1 conhe\u00e7a e consuma o produto - e que a marca deixe o influenciador mais livre para conseguir criar o conte\u00fado da forma que ele ache mais interessante para o seu p\u00fablico, que v\u00e1 conectar e engajar bem com seus segui-dores, essa liberdade faz toda diferen\u00e7a na hora da entrega do conte\u00fado.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ca11c4 e-flex e-con-boxed e-con e-parent\" data-id=\"3ca11c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c74cff5 e-con-full e-flex e-con e-child\" data-id=\"c74cff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57aac9c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"57aac9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-683x1024.jpeg\" class=\"attachment-large size-large wp-image-55300\" alt=\"Fernando Bento e Lele Saadi - @lifestylemag\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-683x1024.jpeg 683w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-200x300.jpeg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-768x1151.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-8x12.jpeg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2.jpeg 854w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef3f3d8 e-con-full e-flex e-con e-child\" data-id=\"ef3f3d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5c9bd3 e-con-full e-flex e-con e-child\" data-id=\"d5c9bd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e70088 elementor-widget elementor-widget-text-editor\" data-id=\"7e70088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sobre o futuro, a dupla mant\u00e9m o esp\u00edrito pioneiro .<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a98982f e-con-full e-flex e-con e-child\" data-id=\"a98982f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb952b elementor-widget elementor-widget-heading\" data-id=\"bcb952b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Acho que uma das principais caracter\u00edsticas da Pop \u00e9 ser avan-t-garde, de sempre trazer algo novo, fresh, ent\u00e3o podem esperar que vem muita novidade por ai\", finaliza Lel\u00ea.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lel\u00ea Saddi and Fernando Bento share some of their story and the challenges of staying relevant in this competitive market. While television commercials once influenced our purchasing decisions, the rise of social media has increasingly placed influencers in that role, promoting brands, recommending products and setting trends. A perfect match that benefits both brands and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":55306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[41],"tags":[528,529,530,531,532],"edicao":[29],"class_list":["post-55296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-pop-comm","tag-lele-saddi","tag-fernando-bento","tag-branding","tag-business","edicao-carol-bassi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Followers to Fortune | Lifestyle Mag<\/title>\n<meta name=\"description\" content=\"Lel\u00ea Saddi and Fernando Bento share some of their story and the challenges of staying relevant 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