{"id":55153,"date":"2026-11-04T09:00:00","date_gmt":"2026-11-04T09:00:00","guid":{"rendered":"https:\/\/lifestylemag.com\/?p=55153"},"modified":"2026-11-04T10:00:00","modified_gmt":"2026-11-04T10:00:00","slug":"la-gea-and-the-idea-of-dressing-for-summer-beyond-the-beach","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/la-gea-and-the-idea-of-dressing-for-summer-beyond-the-beach\/","title":{"rendered":"LA GEA e a ideia de vestir o ver\u00e3o al\u00e9m da praia"},"content":{"rendered":"

Na nova loja do CJ Shops, Iran Costa transforma a proposta de Sunny Couture em um espa\u00e7o que re\u00fane moda, arte e refer\u00eancias \u00e0 natureza.<\/em><\/h2>\n\n\n\n

Por Let\u00edcia Lima Laurino<\/em><\/p>\n\n\n\n

Para Costa do Ir\u00e3<\/a>, o resortwear n\u00e3o precisa ficar restrito aos dias de praia. Na LA GEA<\/a>essa ideia aparece em biqu\u00ednis que podem ser usados com uma camisa de seda em uma festa, em pe\u00e7as pensadas para diferentes momentos do dia e em uma proposta de vestir que vai al\u00e9m do litoral.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"La<\/figure>\n<\/figure>\n\n\n\n

Inaugurada em 25 de outubro, a terceira loja em S\u00e3o Paulo, no CJ Shops, foi pensada para traduzir o conceito de Sunny Couture tamb\u00e9m na arquitetura. O projeto combina refer\u00eancias italianas e elementos da natureza brasileira.<\/p>\n\n\n\n

Na entrada, um portal revestido de pedra em tom bege d\u00e1 as boas-vindas aos visitantes. Logo depois, o piso de mosaico traz um desenho inspirado no sol. A madeira, os detalhes em metal, a palha e os espelhos levemente oxidados completam o ambiente.<\/p>\n\n\n\n

Um dos pontos centrais da loja \u00e9 a representa\u00e7\u00e3o de Gea, deusa que d\u00e1 nome \u00e0 marca. Esculpida em pedra natural por artes\u00e3os de S\u00e3o Jo\u00e3o del-Rei, a pe\u00e7a incorpora uma fonte de \u00e1gua e funciona como ponto focal do espa\u00e7o.<\/p>\n\n\n\n

\n
\"La<\/figure>\n<\/figure>\n\n\n\n

A inten\u00e7\u00e3o, por\u00e9m, n\u00e3o \u00e9 apenas transportar a identidade visual da marca para um endere\u00e7o f\u00edsico. Iran quer que a loja seja um lugar de acolhimento. \u201cQuero que as pessoas sintam esse acolhimento, essa sensa\u00e7\u00e3o de estar em um cantinho de casa\u201d, contou para Lifestyle Mag. Para ele, essa experi\u00eancia depende tanto dos elementos do espa\u00e7o quanto da equipe de atendimento, que deve conhecer os c\u00f3digos da LA GEA e a hist\u00f3ria por tr\u00e1s das pe\u00e7as. A ideia \u00e9 que cada cliente se sinta parte daquele universo.<\/p>\n\n\n\n

Leia mais: <\/strong>Climates of desire<\/a><\/p>\n\n\n\n

A rela\u00e7\u00e3o de Iran com a moda, no entanto, n\u00e3o come\u00e7ou por um caminho convencional. Natural do interior de Sergipe, ele conta que cresceu em uma cidade de cerca de 40 mil habitantes e que, naquele contexto familiar, seguir uma carreira na \u00e1rea n\u00e3o parecia uma possibilidade. Trabalhou como banc\u00e1rio durante v\u00e1rios anos, inclusive na It\u00e1lia, mas continuou acompanhando o universo fashion e os desfiles.<\/p>\n\n\n\n

A mudan\u00e7a aconteceu a partir de uma sugest\u00e3o da m\u00e3e: levar biqu\u00ednis para vender na It\u00e1lia. Iran conta que, inicialmente, n\u00e3o acreditou muito na ideia. Mesmo assim, levou uma mala de pe\u00e7as e deixou os produtos com uma amiga em uma academia. Em uma semana, tudo havia sido vendido. Vieram novas remessas, um perfil no Instagram e o envio para influenciadoras. O movimento chamou a aten\u00e7\u00e3o de uma grande marca, que o encontrou pela rede social e o convidou para um projeto chamado Made in Brazil.<\/p>\n\n\n\n

\n
\"La<\/figure>\n\n\n\n
\"La<\/figure>\n<\/figure>\n\n\n\n

Foi a partir dessa oportunidade que ele entrou profissionalmente no universo da moda de luxo. Uma grife de Floren\u00e7a o convidou para participar de um projeto de beachwear e resortwear e, mesmo sem uma forma\u00e7\u00e3o tradicional na \u00e1rea, abriu as portas de seu ateli\u00ea para que ele aprendesse de perto os processos de cria\u00e7\u00e3o. A experi\u00eancia na It\u00e1lia tamb\u00e9m aproximou Iran das etapas comerciais e estrat\u00e9gicas do neg\u00f3cio.<\/p>\n\n\n\n

Hoje, essa combina\u00e7\u00e3o de refer\u00eancias aparece na maneira como ele pensa as cole\u00e7\u00f5es da LA GEA. \u201cEu digo que o nosso biqu\u00edni n\u00e3o \u00e9 p\u00e9 na areia\u201d, afirma. A frase resume uma proposta em que a roupa de praia pode ganhar outros contextos e em que o resortwear n\u00e3o depende necessariamente de um destino \u00e0 beira-mar. Para Iran, a versatilidade \u00e9 parte essencial da moda: uma pe\u00e7a precisa acompanhar diferentes situa\u00e7\u00f5es, sem ficar limitada a uma \u00fanica ocasi\u00e3o.<\/p>\n\n\n\n

Na nova loja, essa ideia de estilo de vida ganha forma para al\u00e9m das roupas. A arquitetura, a presen\u00e7a da arte e a aten\u00e7\u00e3o \u00e0 experi\u00eancia de quem entra no espa\u00e7o ampliam o conceito de Sunny Couture, apresentado pela marca como um encontro entre o rigor da cria\u00e7\u00e3o italiana e refer\u00eancias brasileiras. Mais do que um novo ponto de venda, o endere\u00e7o no CJ Shops funciona como uma maneira de aproximar o p\u00fablico do universo que Iran vem construindo, dentro e fora da praia.<\/p>\n\n\n\n

Imagens: divulga\u00e7\u00e3o LA GEA<\/em><\/p>","protected":false},"excerpt":{"rendered":"

At the brand\u2019s new CJ Shops boutique, Iran Costa brings his Sunny Couture concept to life in a space that blends fashion, art and references to nature. By Let\u00edcia Lima Laurino For Iran Costa, resortwear doesn’t have to be reserved for days at the beach. At LA GEA, that idea takes shape in bikinis that […]<\/p>\n","protected":false},"author":8,"featured_media":55154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[41],"tags":[519],"edicao":[],"class_list":["post-55153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-fashionlifestyle-boutiquedesign-sunnycouture-lagea"],"acf":[],"yoast_head":"\nLA GEA and the Idea of Dressing for Summer Beyond the Beach | Lifestyle Mag<\/title>\n<meta name=\"description\" content=\"At the brand\u2019s new CJ Shops boutique, Iran Costa brings his Sunny Couture concept to life in a space that blends fashion, art and references to nature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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