{"id":54996,"date":"2026-10-16T09:00:00","date_gmt":"2026-10-16T09:00:00","guid":{"rendered":"https:\/\/lifestylemag.com\/?p=54996"},"modified":"2026-10-15T19:46:33","modified_gmt":"2026-10-15T19:46:33","slug":"brazil-at-the-heart-of-naubas-formulas","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/brazil-at-the-heart-of-naubas-formulas\/","title":{"rendered":"O Brasil nas f\u00f3rmulas da Na\u00faba"},"content":{"rendered":"

Criada em Paris, a marca de cuidados para pele e cabelos desenvolve produtos no Brasil com ingredientes da biodiversidade brasileira e uma assinatura olfativa inspirada em mem\u00f3rias de Minas Gerais.<\/h2>\n\n\n\n

Por Let\u00edcia Lima Laurino<\/p>\n\n\n\n

Flores brancas, maracuj\u00e1, figo, vetiver e palo santo compunham a ambienta\u00e7\u00e3o do Hotel Marignan Champs-\u00c9lys\u00e9es<\/a> na noite de 7 de outubro. Os elementos remetiam a Jardins 22, primeira cole\u00e7\u00e3o da Na\u00faba\u2019s<\/a> apresentada no evento. Os convidados puderam conhecer e experimentar os produtos para corpo e cabelos.<\/p>\n\n\n\n

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\"Na\u00faba-@lifestylemag\"<\/figure>\n\n\n\n
\"Na\u00faba-@lifestylemag\"<\/figure>\n<\/figure>\n\n\n\n

Fernanda Gomes e Olivier Claude, casal \u00e0 frente da Na\u00faba, dedicaram mais de uma d\u00e9cada \u00e0 pesquisa, ao desenvolvimento de f\u00f3rmulas e a viagens antes do lan\u00e7amento. Natural de Minas Gerais, Fernanda aprofundou sua rela\u00e7\u00e3o com os ingredientes por meio da gastronomia, com passagens pela Le Cordon Bleu Paris e pelo restaurante Le Cinq, que tem tr\u00eas estrelas Michelin. Olivier, cirurgi\u00e3o pl\u00e1stico estabelecido em Paris, contribui para as f\u00f3rmulas com sua experi\u00eancia em medicina est\u00e9tica e dermatol\u00f3gica.<\/p>\n\n\n\n

\u201cNa cozinha, aprendi que bons ingredientes, em sinergia, nutrem o corpo e despertam mem\u00f3rias e emo\u00e7\u00f5es\u201d, afirma Fernanda. Na cria\u00e7\u00e3o dos cosm\u00e9ticos, ela levou essa aten\u00e7\u00e3o \u00e0s combina\u00e7\u00f5es de ingredientes e fragr\u00e2ncias. A fragr\u00e2ncia tamb\u00e9m integra a experi\u00eancia de uso dos sabonetes, cremes e produtos para os cabelos.<\/p>\n\n\n\n

Para desenvolver a assinatura olfativa Jardins 22, Fernanda trabalhou com a perfumista Anne Dussourt. A composi\u00e7\u00e3o nasceu de lembran\u00e7as de Minas Gerais, como a jabuticaba no p\u00e9, a grama molhada, o fog\u00e3o a lenha e as manh\u00e3s de domingo. Jabuticaba e maracuj\u00e1 se combinam com flores brancas e caf\u00e9, sobre notas de fundo de palo santo, vetiver e alm\u00edscares brancos. Presente no lan\u00e7amento, Anne compartilhou com os convidados o processo de cria\u00e7\u00e3o da fragr\u00e2ncia.<\/p>\n\n\n\n

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\"Na\u00faba-@lifestylemag\"<\/figure>\n\n\n\n
\"Na\u00faba-@lifestylemag\"<\/figure>\n<\/figure>\n\n\n\n

Os ingredientes v\u00eam de diferentes regi\u00f5es do Brasil. No Cear\u00e1, comunidades de mulheres colhem algas; no Piau\u00ed, a moringa \u00e9 cultivada na Fazenda La Reserva; e, no Par\u00e1, comunidades ind\u00edgenas fornecem \u00f3leos e manteigas provenientes da Amaz\u00f4nia. O pr\u00f3prio nome Na\u00faba homenageia a carna\u00faba, \u00e1rvore nativa do Nordeste conhecida como \u00e1rvore da vida. Suas diversas aplica\u00e7\u00f5es garantem \u00e0s comunidades mat\u00e9ria-prima, alimento e sustento. Essa rela\u00e7\u00e3o entre natureza e vida cotidiana inspirou os fundadores.<\/p>\n\n\n\n

Leia mais:<\/strong> Why Do We Still Want Objects We No Longer Need?<\/a><\/p>\n\n\n\n

Na cole\u00e7\u00e3o, a jabuticaba est\u00e1 presente na f\u00f3rmula do xampu, enquanto o cupua\u00e7u aparece no creme corporal, ao lado da moringa e das algas marinhas. A linha inclui ainda condicionador, tratamento sem enx\u00e1gue e sabonetes. Segundo a marca, as f\u00f3rmulas s\u00e3o veganas, n\u00e3o testadas em animais e desenvolvidas sem petrolatos, silicones e parabenos.<\/p>\n\n\n\n

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\"Na\u00faba-@lifestylemag\"<\/figure>\n<\/figure>\n\n\n\n

No vilarejo de Guri\u00fa, no Cear\u00e1, Fernanda e Olivier tamb\u00e9m presidem a Associa\u00e7\u00e3o Guri\u00fa Verde, respons\u00e1vel por um jardim bot\u00e2nico onde s\u00e3o desenvolvidas atividades de prote\u00e7\u00e3o ambiental e educa\u00e7\u00e3o. A Na\u00faba declara destinar 1% do faturamento anual a iniciativas ambientais e sociais.<\/p>\n\n\n\n

A marca apresenta ainda uma cole\u00e7\u00e3o limitada de objetos artesanais para acompanhar os rituais de cuidado, entre eles uma n\u00e9cessaire de veludo cotel\u00ea verde, um espelho e um porta-sabonete de lat\u00e3o. Os produtos para a pele e os cabelos s\u00e3o acondicionados em frascos de alum\u00ednio recarreg\u00e1veis, e as embalagens s\u00e3o recicl\u00e1veis.<\/p>\n\n\n\n

Fotos: Cortesia da Na\u00faba<\/p>","protected":false},"excerpt":{"rendered":"

Founded in Paris, the skin and hair care brand develops its products in Brazil, drawing on the country\u2019s biodiversity and a signature scent inspired by memories of Minas Gerais. By Let\u00edcia Lima Laurino White flowers, passion fruit, fig, vetiver and palo santo set the scene at the Hotel Marignan Champs-\u00c9lys\u00e9es on the evening of October […]<\/p>\n","protected":false},"author":8,"featured_media":55018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[41],"tags":[31,498,499,500,501,502,503],"edicao":[],"class_list":["post-54996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-lifestyle-lovers","tag-nauba","tag-beauty","tag-skincare","tag-haircare","tag-brazilian-biodiversity","tag-fragrance"],"acf":[],"yoast_head":"\nBrazil at the Heart of Na\u00faba\u2019s Formulas | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/brazil-at-the-heart-of-naubas-formulas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazil at the Heart of Na\u00faba\u2019s Formulas\" \/>\n<meta property=\"og:description\" content=\"Founded in Paris, the skin and hair care brand develops its products in Brazil, drawing on the country\u2019s biodiversity and a signature scent inspired by memories of Minas Gerais. 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