{"id":54658,"date":"2025-09-24T09:27:00","date_gmt":"2025-09-24T09:27:00","guid":{"rendered":"https:\/\/lifestylemag.com\/?p=54658"},"modified":"2026-10-01T17:10:35","modified_gmt":"2026-10-01T17:10:35","slug":"martha-stewart-forever-an-original","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/martha-stewart-forever-an-original\/","title":{"rendered":"Martha Stewart, Sempre Original"},"content":{"rendered":"

Aos 84 anos, Martha Stewart continua se reinventando e mostrando ao mundo novos jeitos de enxergar beleza, sa\u00fade e lifestyle. Agora, com a Elm Biosciences, sua mais recente empreitada, ela prova que influ\u00eancia n\u00e3o tem idade e que ci\u00eancia e estilo podem caminhar juntos em qualquer fase da vida<\/h3>\n\n\n\n
\"Martha
Cortesia da Elm Biosciences<\/figcaption><\/figure><\/div>\n\n\n\n

Martha sempre esteve \u00e0 frente do tempo. Muito antes de existirem influencers, ela j\u00e1 ditava tend\u00eancias, criava padr\u00f5es e despertava desejos por meio de seus programas de TV, livros e todo o imp\u00e9rio de m\u00eddia que construiu. Mais do que ensinar receitas ou dicas de decora\u00e7\u00e3o, ela apresentou um verdadeiro jeito de viver. <\/p>\n\n\n\n

Se hoje a internet respira lifestyle, \u00e9 porque Martha abriu esse caminho. Oito d\u00e9cadas depois, ela volta a ocupar espa\u00e7o no centro das conversas culturais, desta vez para falar sobre envelhecimento, ci\u00eancia e beleza. <\/p>\n\n\n\n

Ao lado do dermatologista e empreendedor em biotecnologia Dr. Dhaval Bhanusali, Martha acaba de lan\u00e7ar a Elm Biosciences<\/a>, uma marca de skincare que pretende redefinir a forma de cuidar da pele madura. Foram cinco anos de pesquisa at\u00e9 chegar a dois produtos que j\u00e1 nasceram ic\u00f4nicos: o A3O\u2122 Elemental Serum, um antioxidante inovador, e o Inner Dose\u2122 Daily Skin Supplement, um suplemento di\u00e1rio que atua de dentro para fora, fortalecendo a pele. <\/p>\n\n\n\n

\u201cDecidi h\u00e1 muitos anos cuidar da minha pele\u201d,<\/em> , conta Martha. \u201cNesse caminho conheci o Dr. Bhanusali e come\u00e7amos juntos a desenvolver algo diferente de tudo. Venho usando nossos produtos em todas as vers\u00f5es de desenvolvimento h\u00e1 cinco anos e estou extremamente feliz com os resultados.\u201d<\/em> <\/p>\n\n\n\n

\"Elm
Cortesia da Elm Biosciences<\/figcaption><\/figure><\/div>\n\n\n\n

A frase resume bem a filosofia que sempre guiou sua trajet\u00f3ria: disciplina, cuidado e const\u00e2ncia fazem toda a diferen\u00e7a. Sua hist\u00f3ria \u00e9 cheia de curiosidades que explicam a for\u00e7a do mito. Em 1999, Martha se tornou a primeira mulher bilion\u00e1ria self-made dos Estados Unidos, muito antes da era digital transformar empreendedores em celebridades. Tamb\u00e9m construiu uma verdadeira biblioteca de lifestyle com mais de 90 livros publicados, de jardinagem a etiqueta, que at\u00e9 hoje servem de refer\u00eancia. <\/p>\n\n\n\n

Na fazenda que mant\u00e9m em Bedford, no interior de Nova York, cultiva mais de 700 roseiras, um exemplo vivo da sua paix\u00e3o pela natureza e do cuidado di\u00e1rio que ela sempre pregou.<\/p>\n\n\n\n

A resili\u00eancia \u00e9 outro tra\u00e7o que a define. Seu document\u00e1rio na Netflix relembra o per\u00edodo em que passou cinco meses na pris\u00e3o, um epis\u00f3dio que poderia ter encerrado sua carreira, mas que acabou se tornando o ponto de partida para um dos maiores retornos da cultura pop. E ela nunca parou de surpreender: d\u00e9cadas antes de o movimento \u201cfarm to table\u201d se espalhar, Martha j\u00e1 falava sobre a import\u00e2ncia dos ingredientes frescos e locais. <\/p>\n\n\n\n

Agora, com a Elm, essa filosofia ganha uma nova leitura: do campo para a mesa virou do laborat\u00f3rio para a pele. Essa capacidade de se reinventar tamb\u00e9m se v\u00ea em suas escolhas inusitadas. A parceria com Snoop Dogg, por exemplo, virou fen\u00f4meno cultural e mostrou sua habilidade de se conectar com gera\u00e7\u00f5es bem diferentes. Assim como ela ensinava a dobrar len\u00e7\u00f3is ou plantar ervas frescas nos programas de TV, hoje fala sobre consist\u00eancia no cuidado com a pele: pequenos gestos que, com o tempo, transformam o resultado. <\/p>\n\n\n\n

E se algu\u00e9m ainda duvida de sua for\u00e7a simb\u00f3lica, basta lembrar que, j\u00e1 aos 81 anos, estampou a capa da Sports Illustrated Swimsuit Issue, provando que idade nenhuma limita beleza, ousadia ou influ\u00eancia.\nMais do que uma nova marca de skincare, a Elm Biosciences \u00e9 uma extens\u00e3o natural da ess\u00eancia de Martha Stewart. Um encontro entre ci\u00eancia, eleg\u00e2ncia e a cren\u00e7a de que os rituais do dia a dia podem transformar a vida. Ela moldou a maneira como vivemos durante d\u00e9cadas e agora mostra que tamb\u00e9m pode redefinir como envelhecemos: de forma inteligente, elegante e sem medo de celebrar cada fase.<\/p>","protected":false},"excerpt":{"rendered":"

Martha Stewart has always been ahead of her time. Long before the world used the word influencer, she was already shaping opinions, setting standards, and creating desires through her television shows, books, and media empire. She built an entire culture of aspiration that felt approachable, teaching not only how to cook or decorate, but how […]<\/p>\n","protected":false},"author":7,"featured_media":54662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[41],"tags":[280,336,349,446,447],"edicao":[19],"class_list":["post-54658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-lifestyle-mag","tag-mix","tag-spotlight","tag-martha-stewart","tag-elm-biosciences","edicao-gilles-boisser"],"acf":[],"yoast_head":"\nMartha Stewart, forever an Original | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/martha-stewart-forever-an-original\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martha Stewart, forever an Original\" \/>\n<meta property=\"og:description\" content=\"Martha Stewart has always been ahead of her time. 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