{"id":53106,"date":"2026-05-27T18:06:40","date_gmt":"2026-05-27T18:06:40","guid":{"rendered":"https:\/\/lifestylemag.com\/?p=53106"},"modified":"2026-06-02T19:10:40","modified_gmt":"2026-06-02T19:10:40","slug":"o-fio-entre-dois-mundos-enxoval-eglantina-zigg","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/the-thread-between-two-worlds-trousseau-eglantina-zigg\/","title":{"rendered":"O fio que une dois mundos"},"content":{"rendered":"
<\/div><\/div>\n\nO fio que une dois mundos<\/span>\n\n<\/div>\n\n
\n\nEnxoval x Eglantina Zingg<\/span>\n\n\n
\n\nTrousseau e Eglantina Zingg se unem no algod\u00e3o Pima, transformando a roupa de dormir em uma hist\u00f3ria de tradi\u00e7\u00e3o, intimidade e artesanato sul-americano.<\/span>\n\n<\/div>\n<\/div>\n\n
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\n\nA cole\u00e7\u00e3o transforma o algod\u00e3o Pima em algo maior que um tecido: um ponto de encontro entre tradi\u00e7\u00e3o, artesanato e a intimidade da vida cotidiana.<\/span>\n\n<\/div>\n\n
\n\nUm novelo de algod\u00e3o Pima, quando exposto \u00e0 luz, revela uma qualidade que fibras mais baratas n\u00e3o conseguem imitar. A fibra \u00e9 mais longa, a tor\u00e7\u00e3o mais fechada, a superf\u00edcie quase l\u00edquida. Absorve o corante de forma diferente, de maneira mais uniforme, e ret\u00e9m a cor com uma profundidade que o algod\u00e3o de fibra curta deixa sem brilho. A pr\u00f3pria planta \u00e9 exigente quanto ao local de cultivo: prospera nos vales costeiros \u00e1ridos do Peru, onde a baixa umidade, o solo rico em minerais e a aus\u00eancia de chuvas intensas produzem fibras que podem ultrapassar 35 mil\u00edmetros de comprimento, estando entre as mais longas do mundo. Esta \u00e9 a mat\u00e9ria-prima a partir da qual... Enxoval<\/a><\/strong> A Trousseau construiu sua mais recente colabora\u00e7\u00e3o, e a especificidade dessa escolha diz tudo sobre o tipo de empresa que a Trousseau \u00e9.<\/span>\n\n\n\nA casa foi fundada em 1991 por Adriana<\/a><\/strong> e Romeu Trussardi Neto na Rua Jo\u00e3o Cachoeira, em S\u00e3o Paulo. A marca em si \u00e9 relativamente jovem, mas a rela\u00e7\u00e3o da fam\u00edlia com os t\u00eaxteis \u00e9 muito mais profunda. O envolvimento da fam\u00edlia Trussardi no com\u00e9rcio de fibras remonta a 1898, uma heran\u00e7a de conhecimento t\u00e9cnico que a maioria das marcas contempor\u00e2neas apenas consegue aproximar. O que come\u00e7ou como uma empresa de cama, mesa e banho evoluiu para algo mais pr\u00f3ximo de uma filosofia de eleg\u00e2ncia privada: a ideia de que o quarto n\u00e3o \u00e9 um espa\u00e7o secund\u00e1rio, mas o palco mais \u00edntimo da vida cotidiana, e que o que voc\u00ea veste nessas horas merece a mesma intelig\u00eancia que o que voc\u00ea usa em p\u00fablico.<\/span>\n\n\n\nExiste aqui um fio condutor cultural mais amplo, que conecta a Trousseau a uma tradi\u00e7\u00e3o artesanal sul-americana frequentemente negligenciada pela imprensa internacional de design. O Brasil possui uma rica, ainda que nem sempre bem documentada, hist\u00f3ria de produ\u00e7\u00e3o t\u00eaxtil e t\u00e9cnicas de acabamento manual, desde as tradi\u00e7\u00f5es regionais de bordado at\u00e9 as comunidades artesanais de rendeiras, cujas habilidades foram transmitidas de gera\u00e7\u00e3o em gera\u00e7\u00e3o. O que distingue uma casa como a Trousseau n\u00e3o \u00e9 o fato de ela se inspirar nostalgicamente nessa heran\u00e7a, mas sim a sua sustentabilidade comercial, mantendo as t\u00e9cnicas de acabamento manual economicamente vi\u00e1veis dentro de um modelo de produ\u00e7\u00e3o industrial. Os ateli\u00eas n\u00e3o s\u00e3o museus. S\u00e3o espa\u00e7os de trabalho onde a habilidade herdada \u00e9 aplicada \u00e0 demanda contempor\u00e2nea e onde o valor da paci\u00eancia \u2014 o tempo necess\u00e1rio para bordar um monograma, para fazer uma bainha, para passar uma dobra \u2014 \u00e9 tratado como uma vantagem competitiva, e n\u00e3o como uma inefici\u00eancia.<\/span>\n\n<\/div><\/div>\n<\/div>\n\n
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<\/div>\n\n\nCole\u00e7\u00e3o Trousseau X Eglantina Zingg.<\/span>\n\n<\/div>\n\n
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\n\nO pijama e a m\u00e1scara de dormir carregam uma hist\u00f3ria tranquila da Am\u00e9rica do Sul, com algod\u00e3o cultivado no Peru e produzido no Brasil.<\/span>\n\n<\/div>\n<\/div><\/div>\n\n
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\n\nEnxoval<\/a><\/strong> A marca obt\u00e9m seus tecidos mais refinados de f\u00e1bricas italianas e finaliza seus bordados \u00e0 m\u00e3o em seus pr\u00f3prios ateli\u00eas no Brasil, um modelo de produ\u00e7\u00e3o que mant\u00e9m o controle de qualidade dentro da fam\u00edlia e o artesanato dentro da cultura. A marca j\u00e1 forneceu roupas de cama para centenas de hot\u00e9is de luxo na Am\u00e9rica do Sul e colaborou anteriormente com... Irm\u00e3os Campana<\/a><\/strong>, A dupla de designers paulistanos, cuja cole\u00e7\u00e3o Plumas para a Trousseau se inspirou em mem\u00f3rias de inf\u00e2ncia da zona rural de Brotas, transformou penas e formas org\u00e2nicas em um vocabul\u00e1rio de conforto que conseguiu ser ao mesmo tempo sentimental e estruturalmente inventivo. A linha Millefile, tecida em algod\u00e3o com mil fios, tornou-se uma refer\u00eancia discreta na categoria, o tipo de produto que os profissionais conhecem pelo nome, mesmo que nunca apare\u00e7a em um an\u00fancio.<\/span>\n\n\n\nA nova colabora\u00e7\u00e3o \u00e9 com Eglantina Zingg<\/a><\/strong>, Zingg \u00e9 uma empreendedora venezuelana cuja biografia desafia um resumo f\u00e1cil. Nascida com ra\u00edzes na regi\u00e3o amaz\u00f4nica, criada em meio a diversas culturas e reconhecida pela revista Fortune como uma das latinas mais influentes de sua gera\u00e7\u00e3o, Zingg transitou pela televis\u00e3o internacional, moda e filantropia antes de lan\u00e7ar sua pr\u00f3pria marca em 2024, uma plataforma constru\u00edda em torno da autoexpress\u00e3o, identidade e da ideia de que a roupa comunica mesmo quando quem a veste n\u00e3o diz nada.<\/span>\n\n\n\nA cole\u00e7\u00e3o, intitulada A Heran\u00e7a Compartilhada, Feita para Ser Sua<\/a><\/strong>, \u00e9 uma edi\u00e7\u00e3o limitada: um conjunto de pijama e uma m\u00e1scara de dormir, ambos em 100% algod\u00e3o Pima. O pijama apresenta uma gola estruturada, caracter\u00edstica do design da Zingg, um detalhe que eleva a pe\u00e7a para al\u00e9m do universo das roupas de dormir, transformando-a em algo mais sofisticado. O algod\u00e3o \u00e9 cultivado no Peru e produzido no Brasil, um discreto ato de integra\u00e7\u00e3o sul-americana que une as tradi\u00e7\u00f5es artesanais de dois pa\u00edses em uma \u00fanica pe\u00e7a.<\/span>\n\n<\/div><\/div>\n\n
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\n\nEm setembro de 2025, Zingg visitou a sede e as instala\u00e7\u00f5es de produ\u00e7\u00e3o da Trousseau no Brasil, passando um tempo n\u00e3o em um showroom, mas no ch\u00e3o da oficina. Ela observou a sequ\u00eancia de opera\u00e7\u00f5es que leva um rolo de tecido da sele\u00e7\u00e3o ao corte, costura e acabamento, cada etapa executada por trabalhadores cuja expertise foi desenvolvida ao longo de anos no mesmo ateli\u00ea. Para Zingg, a visita confirmou o que ela havia intu\u00eddo: que os compromissos da Trousseau (com a heran\u00e7a, com o trabalho manual, com uma esp\u00e9cie de paci\u00eancia devocional na produ\u00e7\u00e3o) refletiam os valores por tr\u00e1s de sua pr\u00f3pria marca. \u00c9 a primeira vez que um modelo da Cole\u00e7\u00e3o Eglantina Zingg \u00e9 confeccionado em algod\u00e3o Pima, e a combina\u00e7\u00e3o parece menos um acordo comercial do que uma conversa entre duas linguagens. Uma se expressa atrav\u00e9s da identidade e da express\u00e3o pessoal. A outra, atrav\u00e9s do material e da t\u00e9cnica acumulada. O que elas compartilham \u00e9 a convic\u00e7\u00e3o de que as coisas mais pr\u00f3ximas do corpo, as pe\u00e7as que ningu\u00e9m mais v\u00ea, s\u00e3o justamente as que merecem maior aten\u00e7\u00e3o.<\/span>\n\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":53108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[270,271,272,273,274,275],"edicao":[277],"class_list":["post-53106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-trousseau","tag-home","tag-home-decor","tag-bed","tag-thread","tag-bedding","edicao-the-vineta-hotel"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nTrousseau x Eglantina Zingg | The Thread 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