{"id":48592,"date":"2025-09-05T09:28:09","date_gmt":"2025-09-05T13:28:09","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=48592"},"modified":"2026-04-23T11:47:34","modified_gmt":"2026-04-23T11:47:34","slug":"misci-reinterpreta-tieta-em-nova-campanha","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/misci-reinterpreta-tieta-em-nova-campanha\/","title":{"rendered":"Misci reinterpreta Tieta em nova campanha"},"content":{"rendered":"
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Misci reinterpreta Tieta em nova campanha<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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In a visual manifesto, Seu Jorge and Lais Ribeiro embody the face of the collection\u2019s Brazilian spirit<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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From the perspective \u201cwho and how would Tieta be today?\u201d<\/em>, the official campaign for the \u201cTieta\u201d collection by Misci is released on August 26, marking the beginning of a new visual and conceptual phase for the brand. Presented in April at the S\u00e3o Paulo Biennial Foundation, the collection highlights the creative power behind Jorge Amado\u2019s work through two important Brazilian figures: Seu Jorge, an artist whose trajectory encapsulates Brazil\u2019s complexity, musicality, and multifaceted identity, and Lais Ribeiro, a supermodel from Piau\u00ed engaged in socio-environmental initiatives and a global reference in fashion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Lais Ribeiro e Seu Jorge<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The campaign reaffirms Misci\u2019s proposal to use fashion as a means of discourse and language, prompting reflection on identity challenges in contemporary Brazilian society. Under the creative direction of Airon Martin, photographed by Hick Duarte, styled by Renata Corr\u00eaa, beauty by Cris Biato, and artistic direction by N\u00eddia Aranha, the collection is not merely a reinterpretation of the past but a representation that, through the use of fashion as an instrument of sociocultural change, bridges present and future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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This vision comes to life through elements such as a printed sofa evoking the countryside and a sound wall, which materialize this idea in the campaign. Created as a visual manifesto, it translates the discourse presented on the runway \u2014 portraying Tieta as a symbol of strength, resilience, and wholehearted acceptance. Through pieces crafted from pirarucu leather, double-faced fabrics developed with Innovativ Tecidos, and items featuring prints by artists Elian Almeida and Gabriel Azevedo, the collection brings a sustainable premise together with ancestral references that broaden its narrative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Model Lais Ribeiro brings to the collection the spirit of Tieta\u2019s visual power through sensual, spiritual, and elegant force, wearing in one of the images the new \u201cPelle Verde\u201d line \u2014 a revolutionary sustainability technology by Misci in collaboration with beLEAF\u2122. Meanwhile, Seu Jorge connects the campaign to the energy of musicality and artistic heritage, creating a cultural bridge and reinforcing the brand\u2019s narrative of fashion as a vehicle of expression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The collection will be available in all Misci stores from August, celebrating five years of its commercial journey by inaugurating a more plural, refined cycle aligned with the brand\u2019s original mission to expand the horizons of Brazilian representation on the international stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

In a visual manifesto, Seu Jorge and Lais Ribeiro embody the face of the collection\u2019s Brazilian spirit From the perspective \u201cwho and how would Tieta be today?\u201d, the official campaign for the \u201cTieta\u201d collection by Misci is released on August 26, marking the beginning of a new visual and conceptual phase for the brand. Presented […]<\/p>\n","protected":false},"author":3,"featured_media":48593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-48592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"tpgb_featured_images":{"full":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Misci_HickDuarte_1360-dup-1757021911.webp",1942,1456,false],"tp-image-grid":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Misci_HickDuarte_1360-dup-1757021911-700x700.webp",700,700,true],"thumbnail":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Misci_HickDuarte_1360-dup-1757021911-150x150.webp",150,150,true],"medium":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Misci_HickDuarte_1360-dup-1757021911-300x225.webp",300,225,true],"medium_large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Misci_HickDuarte_1360-dup-1757021911-768x576.webp",768,576,true],"large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Misci_HickDuarte_1360-dup-1757021911-1024x768.webp",800,600,true],"default":"https:\/\/lifestylemag.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"setembro 5, 2025","get_modified_date":"abril 23, 2026","category_list":{"category":[{"term_id":41,"name":"Mix","slug":"mix","term_group":0,"term_taxonomy_id":41,"taxonomy":"category","description":"","parent":0,"count":221,"filter":"raw","term_order":"0"}],"post_tag":false,"edicao":false},"author_name":"claur","author_url":"https:\/\/lifestylemag.com\/pt-br\/author\/claur\/","author_email":"","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["subscriber"],"author_firstname":"","author_lastname":"","user_login":"claur","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"Mix<\/a> "},"_links":{"self":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/48592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/comments?post=48592"}],"version-history":[{"count":1,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/48592\/revisions"}],"predecessor-version":[{"id":51911,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/48592\/revisions\/51911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media\/48593"}],"wp:attachment":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media?parent=48592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/categories?post=48592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/tags?post=48592"},{"taxonomy":"edicao","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/edicao?post=48592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}