{"id":48592,"date":"2025-09-05T09:28:09","date_gmt":"2025-09-05T13:28:09","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=48592"},"modified":"2026-04-23T11:47:34","modified_gmt":"2026-04-23T11:47:34","slug":"misci-reinterpreta-tieta-em-nova-campanha","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/misci-reinterpreta-tieta-em-nova-campanha\/","title":{"rendered":"Misci reinterpreta Tieta em nova campanha"},"content":{"rendered":"
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Misci reinterpreta Tieta em nova campanha<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Em um manifesto visual, Seu Jorge e Lais Ribeiro personificam o esp\u00edrito brasileiro da cole\u00e7\u00e3o.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Da perspectiva \u201cQuem seria Tieta hoje em dia e como ela seria?\u201d<\/em>, A campanha oficial da cole\u00e7\u00e3o \u201cTieta\u201d, da Misci, ser\u00e1 lan\u00e7ada em 26 de agosto, marcando o in\u00edcio de uma nova fase visual e conceitual para a marca. Apresentada em abril na Funda\u00e7\u00e3o Bienal de S\u00e3o Paulo, a cole\u00e7\u00e3o destaca o poder criativo por tr\u00e1s da obra de Jorge Amado atrav\u00e9s de duas importantes figuras brasileiras: Seu Jorge, artista cuja trajet\u00f3ria encapsula a complexidade, a musicalidade e a identidade multifacetada do Brasil, e Lais Ribeiro, supermodelo piau\u00ed\u00e7a engajada em iniciativas socioambientais e refer\u00eancia global na moda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Lais Ribeiro e Seu Jorge<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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A campanha reafirma a proposta da Misci de usar a moda como meio de discurso e linguagem, provocando reflex\u00e3o sobre os desafios de identidade na sociedade brasileira contempor\u00e2nea. Sob a dire\u00e7\u00e3o criativa de Airon Martin, fotografia de Hick Duarte, styling de Renata Corr\u00eaa, beleza de Cris Biato e dire\u00e7\u00e3o de arte de N\u00eddia Aranha, a cole\u00e7\u00e3o n\u00e3o \u00e9 apenas uma releitura do passado, mas uma representa\u00e7\u00e3o que, por meio da moda como instrumento de transforma\u00e7\u00e3o sociocultural, conecta presente e futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Essa vis\u00e3o ganha vida por meio de elementos como um sof\u00e1 estampado que evoca o campo e uma parede ac\u00fastica, que materializam essa ideia na campanha. Criada como um manifesto visual, ela traduz o discurso apresentado na passarela \u2014 retratando Tieta como um s\u00edmbolo de for\u00e7a, resili\u00eancia e aceita\u00e7\u00e3o incondicional. Por meio de pe\u00e7as confeccionadas em couro de pirarucu, tecidos dupla face desenvolvidos com a Innovativ Tecidos e itens com estampas dos artistas Elian Almeida e Gabriel Azevedo, a cole\u00e7\u00e3o une uma premissa sustent\u00e1vel a refer\u00eancias ancestrais que ampliam sua narrativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A modelo Lais Ribeiro traz para a cole\u00e7\u00e3o o esp\u00edrito do poder visual de Tieta atrav\u00e9s de uma for\u00e7a sensual, espiritual e elegante, vestindo em uma das imagens a nova linha \u201cPelle Verde\u201d \u2014 uma tecnologia revolucion\u00e1ria de sustentabilidade da Misci em colabora\u00e7\u00e3o com a beLEAF\u2122. Enquanto isso, Seu Jorge conecta a campanha \u00e0 energia da musicalidade e da heran\u00e7a art\u00edstica, criando uma ponte cultural e refor\u00e7ando a narrativa da marca sobre a moda como um ve\u00edculo de express\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A cole\u00e7\u00e3o estar\u00e1 dispon\u00edvel em todas as lojas Misci a partir de agosto, celebrando cinco anos de trajet\u00f3ria comercial e inaugurando um ciclo mais plural e refinado, alinhado \u00e0 miss\u00e3o original da marca de expandir os horizontes da representa\u00e7\u00e3o brasileira no cen\u00e1rio internacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

In a visual manifesto, Seu Jorge and Lais Ribeiro embody the face of the collection\u2019s Brazilian spirit From the perspective \u201cwho and how would Tieta be today?\u201d, the official campaign for the \u201cTieta\u201d collection by Misci is released on August 26, marking the beginning of a new visual and conceptual phase for the brand. Presented […]<\/p>\n","protected":false},"author":3,"featured_media":48593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-48592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nMisci reinterprets Tieta in new campaign | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/misci-reinterpreta-tieta-em-nova-campanha\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misci reinterprets Tieta in new campaign\" \/>\n<meta property=\"og:description\" content=\"In a visual manifesto, Seu Jorge and Lais Ribeiro embody the face of the collection\u2019s Brazilian spirit From the perspective \u201cwho and how would Tieta be today?\u201d, the official campaign for the \u201cTieta\u201d collection by Misci is released on August 26, marking the beginning of a new visual and conceptual phase for the brand. 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