{"id":48560,"date":"2025-09-03T17:52:03","date_gmt":"2025-09-03T21:52:03","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=48560"},"modified":"2026-04-23T11:47:37","modified_gmt":"2026-04-23T11:47:37","slug":"skincare-accessivel-no-brasil-theordinary","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/skincare-acessivel-no-brasil-theordinary\/","title":{"rendered":"The Ordinary chega ao Brasil"},"content":{"rendered":"
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The Ordinary chega ao Brasil<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Com o slogan "Cuidados com a pele de qualidade pertencem a todos", a marca The Ordinary chegou ao Brasil prometendo democratizar seus produtos para uma ampla gama de consumidores brasileiros.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Por meio de um evento realizado em 27 de agosto, a marca canadense celebrou sua chegada ao pa\u00eds, apresentando seus produtos e explorando sua abordagem humanizada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Tempo O Ordin\u00e1rio<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Durante o encontro, os participantes puderam conhecer em detalhes o portf\u00f3lio da marca e sua trajet\u00f3ria desde a sua cria\u00e7\u00e3o em 2016. Um dos pontos altos foi a demonstra\u00e7\u00e3o ao vivo da formula\u00e7\u00e3o de um de seus produtos mais ic\u00f4nicos: o Shooting & Barrier Support Serum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O evento tamb\u00e9m ofereceu uma masterclass exclusiva com Amy Bi, Presidente Global da Marca, e Rita Silva, Gerente S\u00eanior de Comunica\u00e7\u00e3o e Engajamento Cient\u00edfico, moderada pela jornalista, influenciadora e empreendedora Luiza Brasil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Luiza Brasil, Amy Bi e Rita Silva<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\u201cQueremos que a mensagem fale por si e que a comunidade fale por n\u00f3s\u201d, disse Amy Bi. A presidente detalhou como a empresa valoriza a transpar\u00eancia em seu relacionamento com os consumidores, sempre priorizando a educa\u00e7\u00e3o do p\u00fablico sobre fatores essenciais, como a composi\u00e7\u00e3o de seus produtos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Amy Bi e Rita Silva<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Os pre\u00e7os acess\u00edveis da The Ordinary, que s\u00e3o um s\u00edmbolo da marca, foram mantidos no Brasil. Rita Silva compartilhou que, mesmo com pre\u00e7os acess\u00edveis, eles conseguem manter a excel\u00eancia em qualidade. Uma das maneiras pelas quais conseguem isso \u00e9 mantendo a mesma identidade visual para as embalagens de todos os produtos, reduzindo os custos de produ\u00e7\u00e3o, j\u00e1 que, afinal, \u201cn\u00e3o se trata da embalagem, mas do que est\u00e1 dentro dela\u201d, acrescentou Amy. Outra forma de manter os pre\u00e7os abaixo da m\u00e9dia nacional foi utilizar m\u00e3o de obra local para o envase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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No evento, foi destacada a import\u00e2ncia dos cientistas para o The Ordinary. "Nossos cientistas s\u00e3o nossas celebridades", afirmou Rita, enfatizando o crescimento da equipe de pesquisa, que come\u00e7ou com apenas cinco profissionais e hoje conta com 160 pessoas em cinco pa\u00edses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

With the slogan “Quality skincare belongs to everyone”, the brand The Ordinary arrived in Brazil promising to democratize its products for a wide range of Brazilian consumers Through an event held on August 27, the Canadian brand celebrated its arrival in the country by showcasing its products and delving into its humanized approach. Time The […]<\/p>\n","protected":false},"author":3,"featured_media":48561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-48560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nThe Ordinary arrives in Brazil | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/skincare-accessivel-no-brasil-theordinary\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ordinary arrives in Brazil\" \/>\n<meta property=\"og:description\" content=\"With the slogan “Quality skincare belongs to everyone”, the brand The Ordinary arrived in Brazil promising to democratize its products for a wide range of Brazilian consumers Through an event held on August 27, the Canadian brand celebrated its arrival in the country by showcasing its products and delving into its humanized approach. 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