{"id":48560,"date":"2025-09-03T17:52:03","date_gmt":"2025-09-03T21:52:03","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=48560"},"modified":"2026-04-23T11:47:37","modified_gmt":"2026-04-23T11:47:37","slug":"skincare-acessivel-no-brasil-theordinary","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/skincare-acessivel-no-brasil-theordinary\/","title":{"rendered":"The Ordinary chega ao Brasil"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"48560\" class=\"elementor elementor-48560\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9edf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9edf4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a71e38a\" data-id=\"4a71e38a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b2c9db8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3b2c9db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Ordinary chega ao Brasil<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad04d2c elementor-widget elementor-widget-heading\" data-id=\"3ad04d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">With the slogan \"Quality skincare belongs to everyone\", the brand The Ordinary arrived in Brazil promising to democratize its products for a wide range of Brazilian consumers<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80484f2 elementor-widget elementor-widget-spacer\" data-id=\"80484f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2097bce2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2097bce2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5db1111a\" data-id=\"5db1111a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d8def53 elementor-widget elementor-widget-text-editor\" data-id=\"3d8def53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Through an event held on August 27, the Canadian brand celebrated its arrival in the country by showcasing its products and delving into its humanized approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e04d673 elementor-widget elementor-widget-image\" data-id=\"4e04d673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lifestylemag.com\/wp-content\/uploads\/2025\/09\/Time-The-Ordinary_The-Ordinary_Creditos-Andre-Ligeiro-dup-1756770320.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Time The Ordinary<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c40fe78 elementor-widget elementor-widget-text-editor\" data-id=\"1c40fe78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>During the gathering, participants were able to get an in-depth look at the brand&#8217;s portfolio and its journey since its inception in 2016. One of the highlights was the live demonstration of the formulation of one of its most iconic products: the Shooting &amp; Barrier Support Serum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-68c8536\" data-id=\"68c8536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5629d171 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5629d171\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dfa5e83\" data-id=\"4dfa5e83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4114afea elementor-widget elementor-widget-spacer\" data-id=\"4114afea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6311a6 elementor-widget elementor-widget-spacer\" data-id=\"6d6311a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-104b5211 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"104b5211\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-78e9b53a\" data-id=\"78e9b53a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-11cd6449\" data-id=\"11cd6449\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3191b51e elementor-widget elementor-widget-text-editor\" data-id=\"3191b51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The event also provided an exclusive masterclass with Amy Bi, Global Brand President, and Rita Silva, Senior Manager of Scientific Communication and Engagement, moderated by journalist, influencer, and entrepreneur Luiza Brasil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9b514 elementor-widget elementor-widget-image\" data-id=\"2c9b514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lifestylemag.com\/wp-content\/uploads\/2025\/09\/Luiza-Brasil-Amy-Bi-e-Rita-Silva_The-Ordinary_Creditos-Lu-Prezia-scaled-dup-1756770324.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Luiza Brasil, Amy Bi e Rita Silva<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c164fc4 elementor-widget elementor-widget-text-editor\" data-id=\"c164fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;We want the message to speak for itself, and the community to speak for us,&#8221; said Amy Bi. The president detailed how the company values transparency in its relationship with consumers, always aiming to prioritize educating its audience on essential factors, such as the composition of its products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460b5a9 elementor-widget elementor-widget-image\" data-id=\"460b5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lifestylemag.com\/wp-content\/uploads\/2025\/09\/Amy-By_The-Ordinary_Creditos-Lu-Prezia-scaled-dup-1756770328.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Amy Bi e Rita Silva<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f9086 elementor-widget elementor-widget-text-editor\" data-id=\"19f9086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The affordable prices of The Ordinary, which are a symbol of the brand, were maintained in Brazil. Rita Silva shared that, even with accessible prices, they manage to uphold their excellence in quality. One way they achieve this is by keeping the same visual identity for the packaging across their different products, reducing production costs of the packaging since, after all, &#8220;it&#8217;s not about the packaging, but what\u2019s inside it,&#8221; Amy added. Another way they were able to keep their prices below the national average was by using local labor to fill their packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c793a1 elementor-widget elementor-widget-image\" data-id=\"6c793a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lifestylemag.com\/wp-content\/uploads\/2025\/09\/The-Ordinary_Lu-Prezia-2-scaled-dup-1756770332.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a81105 elementor-widget elementor-widget-text-editor\" data-id=\"9a81105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At the event, the importance of scientists to The Ordinary was highlighted. &#8220;Our scientists are our celebrities,&#8221; stated Rita, emphasizing the growth of the research team, which started with only five professionals and today includes 160 across five countries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>With the slogan &#8220;Quality skincare belongs to everyone&#8221;, the brand The Ordinary arrived in Brazil promising to democratize its products for a wide range of Brazilian consumers Through an event held on August 27, the Canadian brand celebrated its arrival in the country by showcasing its products and delving into its humanized approach. Time The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":48561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-48560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"tpgb_featured_images":{"full":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Amy-Bi_The-Ordinary_Creditos-Andre-Ligeiro-dup-1756770317.webp",1518,2276,false],"tp-image-grid":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Amy-Bi_The-Ordinary_Creditos-Andre-Ligeiro-dup-1756770317-700x700.webp",700,700,true],"thumbnail":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Amy-Bi_The-Ordinary_Creditos-Andre-Ligeiro-dup-1756770317-150x150.webp",150,150,true],"medium":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Amy-Bi_The-Ordinary_Creditos-Andre-Ligeiro-dup-1756770317-200x300.webp",200,300,true],"medium_large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Amy-Bi_The-Ordinary_Creditos-Andre-Ligeiro-dup-1756770317-768x1151.webp",768,1151,true],"large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/09\/Amy-Bi_The-Ordinary_Creditos-Andre-Ligeiro-dup-1756770317-683x1024.webp",683,1024,true],"default":"https:\/\/lifestylemag.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"setembro 3, 2025","get_modified_date":"abril 23, 2026","category_list":{"category":[{"term_id":41,"name":"Mix","slug":"mix","term_group":0,"term_taxonomy_id":41,"taxonomy":"category","description":"","parent":0,"count":221,"filter":"raw","term_order":"0"}],"post_tag":false,"edicao":false},"author_name":"claur","author_url":"https:\/\/lifestylemag.com\/pt-br\/author\/claur\/","author_email":"","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["subscriber"],"author_firstname":"","author_lastname":"","user_login":"claur","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo avatar-default' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/lifestylemag.com\/pt-br\/category\/mix\/\" alt=\"Mix\"  class=\"category-mix\">Mix<\/a> "},"_links":{"self":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/48560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/comments?post=48560"}],"version-history":[{"count":1,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/48560\/revisions"}],"predecessor-version":[{"id":52044,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/48560\/revisions\/52044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media\/48561"}],"wp:attachment":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media?parent=48560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/categories?post=48560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/tags?post=48560"},{"taxonomy":"edicao","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/edicao?post=48560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}