{"id":48009,"date":"2025-06-23T08:39:20","date_gmt":"2025-06-23T12:39:20","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=48009"},"modified":"2026-05-07T16:05:07","modified_gmt":"2026-05-07T16:05:07","slug":"onde-o-tempo-e-definido-por-porcelana-ginori","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/where-time-is-set-by-porcelain-ginori\/","title":{"rendered":"Onde o tempo \u00e9 determinado pela porcelana."},"content":{"rendered":"
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Onde o tempo \u00e9 determinado pela porcelana.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A Ginori 1735 apresenta Il Viaggio di Nettuno, uma nova e ousada cole\u00e7\u00e3o de Luke Edward Hall que reinventa a mitologia greco-romana atrav\u00e9s de cores vibrantes e formas po\u00e9ticas em porcelana.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Fundada em 1735 nos arredores de Floren\u00e7a, a Ginori n\u00e3o \u00e9 apenas uma f\u00e1brica de porcelana \u2014 \u00e9 uma guardi\u00e3 da mem\u00f3ria italiana. Suas ra\u00edzes remontam a Doccia, uma pequena vila toscana onde Carlo Ginori, um marqu\u00eas com mente cient\u00edfica e alma de artista, sonhou em estabelecer uma manufatura que pudesse rivalizar com as dinastias da porcelana da Europa. O que ele construiu n\u00e3o foi apenas uma f\u00e1brica \u2014 foi um legado que perduraria por quase tr\u00eas s\u00e9culos.<\/p>

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Cada pe\u00e7a Ginori carrega essa linhagem \u2014 um sussurro de porcelana que conecta s\u00e9culos de arte, intelecto e emo\u00e7\u00e3o. Os arquivos hist\u00f3ricos da marca cont\u00eam mais de 20.000 motivos decorativos originais, alguns esbo\u00e7ados \u00e0 m\u00e3o no s\u00e9culo XVIII, outros idealizados nas d\u00e9cadas luminosas do modernismo italiano. Cada um conta uma hist\u00f3ria. E, no entanto, o verdadeiro brilho da Ginori reside n\u00e3o apenas em seu passado, mas na maneira como continua a evoluir \u2014 sempre consciente de suas origens, jamais limitada por elas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Um dos cap\u00edtulos mais transformadores da maison come\u00e7ou no in\u00edcio do s\u00e9culo XX com uma colabora\u00e7\u00e3o inovadora com Gio Ponti \u2014 arquiteto, designer e vision\u00e1rio criativo. Sob sua influ\u00eancia, as pe\u00e7as da Ginori ganharam um esp\u00edrito surpreendentemente moderno, provando que at\u00e9 os materiais mais tradicionais podem se tornar telas para a inova\u00e7\u00e3o. Sua vis\u00e3o permanece impressa nas cole\u00e7\u00f5es atuais: refinada, essencial e inesperadamente ousada.<\/p>

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Esse esp\u00edrito estava silenciosamente presente no The Maidstone, onde os convidados foram convidados a mergulhar no universo da mais recente cole\u00e7\u00e3o \u2014 uma fus\u00e3o de c\u00f3digos cl\u00e1ssicos italianos e ritmo contempor\u00e2neo. Pratos se transformaram em telas. X\u00edcaras em gestos. E sob cada superf\u00edcie, o pulsar silencioso do artesanato.<\/p>

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At\u00e9 hoje, cada pe\u00e7a Ginori \u00e9 finalizada \u00e0 m\u00e3o por artes\u00e3os habilidosos na It\u00e1lia. Essas t\u00e9cnicas \u2014 transmitidas de gera\u00e7\u00e3o em gera\u00e7\u00e3o \u2014 s\u00e3o aprendidas por meio da observa\u00e7\u00e3o, preservadas em sil\u00eancio e praticadas com rever\u00eancia, como receitas de fam\u00edlia. \u00c9 essa dedica\u00e7\u00e3o aos detalhes que d\u00e1 alma \u00e0 Ginori \u2014 algo que as m\u00e1quinas jamais poder\u00e3o imitar.<\/p>

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Nos \u00faltimos anos, a Ginori juntou-se ao Grupo Kering, ao lado de marcas como Gucci e Bottega Veneta. Este cap\u00edtulo marca n\u00e3o apenas uma expans\u00e3o, mas um renascimento \u2014 um convite a um mundo mais amplo. Atrav\u00e9s de colabora\u00e7\u00f5es art\u00edsticas com figuras como Luke Edward Hall e apari\u00e7\u00f5es em publica\u00e7\u00f5es como a Architectural Digest, a Ginori continua a construir uma ponte entre s\u00e9culos \u2014 enraizada na sua identidade, mas aberta \u00e0 reinven\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Esse esp\u00edrito brilhou intensamente no jantar de lan\u00e7amento realizado no The Maidstone, em East Hampton, onde os convidados celebraram Il Viaggio di Nettuno \u2013 A New Chapter, a segunda colabora\u00e7\u00e3o de Hall com a marca no ramo da porcelana. Inspirada na cer\u00e2mica greco-romana e no Grupo de Bloomsbury, a cole\u00e7\u00e3o colorida \u2014 com destaque para tons como terracota, verde pinho, amarelo manteiga, azul celeste e p\u00eassego \u2014 d\u00e1 vida \u00e0 viagem m\u00edtica de Netuno em pratos, canecas e caixas organizadoras.<\/p>

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E talvez o que torne a Ginori 1735 verdadeiramente atemporal seja o fato de n\u00e3o seguir tend\u00eancias \u2014 ela dita o tempo. A porcelana, aqui, n\u00e3o \u00e9 est\u00e1tica. Ela \u00e9 vivida, contemplada, celebrada. Seja em uma mesa em Floren\u00e7a ou em East Hampton, sua presen\u00e7a \u00e9 uma declara\u00e7\u00e3o silenciosa: a beleza importa. E ela \u00e9 mais poderosa quando perdura.<\/p>

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Para descobrir mais sobre o legado, as cole\u00e7\u00f5es e a trajet\u00f3ria criativa de Ginori, visite o site oficial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Ginori 1735 unveils Il Viaggio di Nettuno, a bold new collection by Luke Edward Hall that reimagines Greco-Roman mythology through vibrant colors and poetic porcelain forms Founded in 1735 just outside Florence, Ginori is not merely a porcelain house \u2014 it is a guardian of Italian memory. Its roots trace back to Doccia, a small […]<\/p>\n","protected":false},"author":3,"featured_media":48010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-48009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nWhere time is set by porcelain | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/onde-o-tempo-e-definido-por-porcelana-ginori\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where time is set by porcelain\" \/>\n<meta property=\"og:description\" content=\"Ginori 1735 unveils Il Viaggio di Nettuno, a bold new collection by Luke Edward Hall that reimagines Greco-Roman mythology through vibrant colors and poetic porcelain forms Founded in 1735 just outside Florence, Ginori is not merely a porcelain house \u2014 it is a guardian of Italian memory. 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