{"id":46701,"date":"2025-02-05T17:25:56","date_gmt":"2025-02-05T21:25:56","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=46701"},"modified":"2026-04-23T11:47:37","modified_gmt":"2026-04-23T11:47:37","slug":"the-secret-history-of-rolex","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/the-secret-history-of-rolex\/","title":{"rendered":"The secret history of Rolex"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"46701\" class=\"elementor elementor-46701\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-272d2707 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"272d2707\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40f25f4f\" data-id=\"40f25f4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d9f129 elementor-widget elementor-widget-image\" data-id=\"21d9f129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"748\" height=\"937\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534.png\" class=\"attachment-full size-full wp-image-46704\" alt=\"\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534.png 748w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534-239x300.png 239w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534-10x12.png 10w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74139303 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74139303\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18dbadf0\" data-id=\"18dbadf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bfb66a0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2bfb66a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The secret history of Rolex<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479ee12d elementor-widget elementor-widget-text-editor\" data-id=\"479ee12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"text-align: center;\"><p style=\"color: #333333; transition-property: color, background, text-shadow; transition-duration: 0.2s; transition-timing-function: ease-in-out; margin-top: 0px; cursor: unset; --type-token: consumptionEditorial.description-core; font-family: GTAmerica, helvetica, sans-serif; font-feature-settings: normal; line-break: auto; line-height: 1.56em; overflow-wrap: normal; grid-column: 3 \/ span 8;\"><em>The secret story of the watch used on the expedition to the top of Everest by Sir Edmund Hillary and Tenzing Norgay in 1953<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eec2be4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eec2be4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19916476\" data-id=\"19916476\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95727b elementor-widget elementor-widget-spacer\" data-id=\"95727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7606599f elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"7606599f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Some objects transcend their function and become icons. The <strong>Rolex Explorer<\/strong> is one of them. It is not just a watch \u2013 it is a declaration of indomitable spirit, a silent compass for those who dare to challenge limits. Created to withstand the impossible, it carries, in every detail, the essence of adventure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8f3569 elementor-widget elementor-widget-text-editor\" data-id=\"6e8f3569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1953: The year of conquest<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734e8ca6 elementor-widget elementor-widget-text-editor\" data-id=\"734e8ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On the cold morning of May 29, 1953, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Edmund_Hillary\">Sir Edmund Hillary<\/a> e <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Tenzing_Norgay\">Tenzing Norgay<\/a> set foot on the top of the world. Everest, imposing and unyielding, gave way to human determination. But there was a third hero on this journey: a Rolex Oyster Perpetual, silent yet present, marking every second of history.<\/p><p> <\/p><p><a href=\"https:\/\/www.rolex.com\/pt-br\">Rolex<\/a> left nothing to chance. The watch that accompanied the expedition was specially modified to withstand temperatures down to -50\u00b0C and operate with 70% less oxygen. Tested in pressure chambers and industrial freezers, it was not a mere accessory but a true battle companion. A steel talisman that endured where few dared to tread.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82418e3 elementor-widget elementor-widget-image\" data-id=\"82418e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"933\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181808.png\" class=\"attachment-full size-full wp-image-46705\" alt=\"\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181808.png 750w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181808-241x300.png 241w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181808-10x12.png 10w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138b351 elementor-widget elementor-widget-spacer\" data-id=\"138b351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b7b30 elementor-widget elementor-widget-text-editor\" data-id=\"13b7b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Design that faces the unknown<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ba673 elementor-widget elementor-widget-text-editor\" data-id=\"94ba673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Explorer was shaped for adventure. Its luminous dial allowed precise reading in any light condition \u2013 after all, even at the top of the world, punctuality is essential. The 3-6-9 layout became a signature of functional sophistication, a design as pure as snow-covered peaks.<\/p><p> <\/p><p>Although there are still debates about which watch reached the summit \u2013 a Rolex or a Smith? \u2013 Rolex managed to turn history into a legacy. Shortly after the expedition, it officially launched the Explorer line, solidifying its identity as the watch of the fearless.<\/p><div class=\"RowWrapper-egDQBE hVsKfd full-bleed-ad row-mid-content-ad\"><div class=\"AdWrapper-fFweuL dIvDeZ ad ad--mid-content\"> <\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c2087 elementor-widget elementor-widget-image\" data-id=\"05c2087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/3625-Rolex-Oyster-Perpetual-Date-Explorer-10-scaled-1.jpg\" class=\"attachment-full size-full wp-image-46712\" alt=\"\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/3625-Rolex-Oyster-Perpetual-Date-Explorer-10-scaled-1.jpg 1920w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/3625-Rolex-Oyster-Perpetual-Date-Explorer-10-scaled-1-225x300.jpg 225w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/3625-Rolex-Oyster-Perpetual-Date-Explorer-10-scaled-1-768x1024.jpg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/3625-Rolex-Oyster-Perpetual-Date-Explorer-10-scaled-1-1152x1536.jpg 1152w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/3625-Rolex-Oyster-Perpetual-Date-Explorer-10-scaled-1-1536x2048.jpg 1536w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/3625-Rolex-Oyster-Perpetual-Date-Explorer-10-scaled-1-9x12.jpg 9w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4da1a2 elementor-widget elementor-widget-spacer\" data-id=\"c4da1a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbda98b elementor-widget elementor-widget-text-editor\" data-id=\"dbda98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Explorer: a timeless symbol<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155d092 elementor-widget elementor-widget-text-editor\" data-id=\"155d092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With its robust and elegant steel case, the Explorer quickly became an emblem for adrenaline lovers and impeccable style. From the original 36mm to the updated 39mm model, every detail resonates with the precision and boldness that define the brand. Because size matters \u2013 and so does presence.<\/p><p> <\/p><p>Today, decades later, the Rolex Explorer continues to inspire those who are not content with easy paths. It&#8217;s for those who see the world as an invitation to discovery. For those who understand that climbing new peaks \u2013 real or metaphorical \u2013 demands more than courage. It demands time, precision, and, of course, impeccable style.<\/p><p> <\/p><p>So, who else is ready to conquer the world with an Explorer on their wrist?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7fabc0 elementor-widget elementor-widget-spacer\" data-id=\"f7fabc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0c54c elementor-widget elementor-widget-image\" data-id=\"1e0c54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ii-1655.jpg\" class=\"attachment-full size-full wp-image-46711\" alt=\"\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ii-1655.jpg 900w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ii-1655-300x300.jpg 300w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ii-1655-150x150.jpg 150w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ii-1655-768x768.jpg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ii-1655-12x12.jpg 12w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ii-1655-700x700.jpg 700w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02c1f8 elementor-widget elementor-widget-spacer\" data-id=\"a02c1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The secret story of the watch worn on the Everest summit expedition by Sir Edmund Hillary and Tenzing Norgay in 1953 Some objects transcend their function and become icons. The Rolex Explorer is one of them. It is not just a watch \u2013 it is a statement of an indomitable spirit, a silent compass for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":46976,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-46701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"tpgb_featured_images":{"full":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534-1.png",748,937,false],"tp-image-grid":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534-1-700x700.png",700,700,true],"thumbnail":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534-1-150x150.png",150,150,true],"medium":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534-1-239x300.png",239,300,true],"medium_large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534-1.png",748,937,false],"large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2025\/02\/Captura-de-tela-2025-02-05-181534-1.png",748,937,false],"default":"https:\/\/lifestylemag.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"fevereiro 5, 2025","get_modified_date":"abril 23, 2026","category_list":{"category":[{"term_id":41,"name":"Mix","slug":"mix","term_group":0,"term_taxonomy_id":41,"taxonomy":"category","description":"","parent":0,"count":221,"filter":"raw","term_order":"0"}],"post_tag":false,"edicao":false},"author_name":"claur","author_url":"https:\/\/lifestylemag.com\/pt-br\/author\/claur\/","author_email":"","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["subscriber"],"author_firstname":"","author_lastname":"","user_login":"claur","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo avatar-default' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/lifestylemag.com\/pt-br\/category\/mix\/\" alt=\"Mix\"  class=\"category-mix\">Mix<\/a> "},"_links":{"self":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/46701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/comments?post=46701"}],"version-history":[{"count":1,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/46701\/revisions"}],"predecessor-version":[{"id":52053,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/46701\/revisions\/52053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media\/46976"}],"wp:attachment":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media?parent=46701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/categories?post=46701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/tags?post=46701"},{"taxonomy":"edicao","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/edicao?post=46701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}