{"id":45541,"date":"2024-10-03T09:38:37","date_gmt":"2024-10-03T13:38:37","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=45541"},"modified":"2026-05-07T16:05:08","modified_gmt":"2026-05-07T16:05:08","slug":"the-macallan-desperta-em-sao-paulo-com-experiencia-imersiva","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/the-macallan-desperta-em-sao-paulo-com-experiencia-imersiva\/","title":{"rendered":"The Macallan awakens in S\u00e3o Paulo with an immersive experience"},"content":{"rendered":"
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The Macallan awakens in S\u00e3o Paulo with an immersive experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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The pop-up boutique opening at JK Iguatemi brings exclusive launches to Brazil<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A The Macallan <\/strong><\/a>celebrates 200 years in 2024, and now announces the opening of its first pop-up boutique in Brazil, at JK Iguatemi Shopping Center in S\u00e3o Paulo. This debut is part of the brand\u2019s global itinerary, which already has exclusive spaces in Asia and Colombia, and brings a never-before-seen immersive experience to the country. The highlight will be the launch of The Macallan Time: Space Mastery, an exclusive single malt that symbolizes two centuries of history, matured in 14 types of oak casks.<\/p>

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Additionally, the pop-up will also feature other iconic expressions of the brand, such as the M Collection, Double Cask and Sherry Oak ranges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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With a minimalist design that combines elements of Scottish tradition and an intimate setting for private tastings, the boutique was conceived to connect the Brazilian audience to the brand\u2019s legacy in an innovative and creative way. \u201cWe incorporated details that harken back to our distillery in Scotland and created a space to offer a unique experience,\u201d comments Gianpaolo Morselli, The Macallan Ambassador in Brazil.<\/p>

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Tiago Serrano, the brand\u2019s Country Manager, highlights the commercial significance of the initiative, emphasizing The Macallan\u2019s 56% share in the single malt market in Brazil. \u201cThis is a golden opportunity for consumers to engage with the brand and explore our limited editions, such as Time: Space Mastery,\u201d he states.<\/p>

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The pop-up boutique will be open to the public from today (3), on the ground floor of JK Iguatemi, stores 130\/131, in S\u00e3o Paulo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Opening of the pop-up boutique at JK Iguatemi brings exclusive launches to Brazil The Macallan celebrates 200 years in 2024, and now announces the opening of its first pop-up boutique in Brazil, at Shopping JK Iguatemi in S\u00e3o Paulo. This debut is part of the brand\u2019s global itinerary, which already has exclusive spaces in Asia […]<\/p>\n","protected":false},"author":3,"featured_media":45542,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-45541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"tpgb_featured_images":{"full":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2024\/10\/Foto-1_A.jpg",1920,1080,false],"tp-image-grid":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2024\/10\/Foto-1_A-700x700.jpg",700,700,true],"thumbnail":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2024\/10\/Foto-1_A-150x150.jpg",150,150,true],"medium":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2024\/10\/Foto-1_A-300x169.jpg",300,169,true],"medium_large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2024\/10\/Foto-1_A-768x432.jpg",768,432,true],"large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2024\/10\/Foto-1_A-1024x576.jpg",800,450,true],"default":"https:\/\/lifestylemag.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"outubro 3, 2024","get_modified_date":"maio 7, 2026","category_list":{"category":[{"term_id":41,"name":"Mix","slug":"mix","term_group":0,"term_taxonomy_id":41,"taxonomy":"category","description":"","parent":0,"count":221,"filter":"raw","term_order":"0"}],"post_tag":false,"edicao":false},"author_name":"claur","author_url":"https:\/\/lifestylemag.com\/pt-br\/author\/claur\/","author_email":"","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["subscriber"],"author_firstname":"","author_lastname":"","user_login":"claur","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"Mix<\/a> "},"_links":{"self":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/45541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/comments?post=45541"}],"version-history":[{"count":1,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/45541\/revisions"}],"predecessor-version":[{"id":52030,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/45541\/revisions\/52030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media\/45542"}],"wp:attachment":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media?parent=45541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/categories?post=45541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/tags?post=45541"},{"taxonomy":"edicao","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/edicao?post=45541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}