{"id":45541,"date":"2024-10-03T09:38:37","date_gmt":"2024-10-03T13:38:37","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=45541"},"modified":"2026-05-07T16:05:08","modified_gmt":"2026-05-07T16:05:08","slug":"the-macallan-desperta-em-sao-paulo-com-experiencia-imersiva","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/the-macallan-desperta-em-sao-paulo-com-experiencia-imersiva\/","title":{"rendered":"A Macallan desperta em S\u00e3o Paulo com uma experi\u00eancia imersiva."},"content":{"rendered":"
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A Macallan desperta em S\u00e3o Paulo com uma experi\u00eancia imersiva.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A inaugura\u00e7\u00e3o da loja pop-up na JK Iguatemi traz lan\u00e7amentos exclusivos para o Brasil.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A O Macallan <\/strong><\/a>A Macallan celebra 200 anos em 2024 e anuncia a inaugura\u00e7\u00e3o de sua primeira loja pop-up no Brasil, no Shopping JK Iguatemi, em S\u00e3o Paulo. Essa estreia faz parte do roteiro global da marca, que j\u00e1 conta com espa\u00e7os exclusivos na \u00c1sia e na Col\u00f4mbia, e traz ao pa\u00eds uma experi\u00eancia imersiva in\u00e9dita. O destaque ser\u00e1 o lan\u00e7amento do The Macallan Time: Space Mastery, um single malt exclusivo que simboliza dois s\u00e9culos de hist\u00f3ria, maturado em 14 tipos de barris de carvalho.<\/p>

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Al\u00e9m disso, a loja pop-up tamb\u00e9m contar\u00e1 com outras express\u00f5es ic\u00f4nicas da marca, como as linhas M Collection, Double Cask e Sherry Oak.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Com um design minimalista que combina elementos da tradi\u00e7\u00e3o escocesa e um ambiente intimista para degusta\u00e7\u00f5es privadas, a boutique foi concebida para conectar o p\u00fablico brasileiro ao legado da marca de uma forma inovadora e criativa. \u201cIncorporamos detalhes que remetem \u00e0 nossa destilaria na Esc\u00f3cia e criamos um espa\u00e7o para oferecer uma experi\u00eancia \u00fanica\u201d, comenta Gianpaolo Morselli, Embaixador da The Macallan no Brasil.<\/p>

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Tiago Serrano, Country Manager da marca, destaca a import\u00e2ncia comercial da iniciativa, enfatizando a participa\u00e7\u00e3o do The Macallan 56% no mercado de single malts no Brasil. \u201cEsta \u00e9 uma oportunidade de ouro para os consumidores interagirem com a marca e explorarem nossas edi\u00e7\u00f5es limitadas, como o Time: Space Mastery\u201d, afirma.<\/p>

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A loja pop-up estar\u00e1 aberta ao p\u00fablico a partir de hoje (3), no piso t\u00e9rreo da JK Iguatemi, lojas 130\/131, em S\u00e3o Paulo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Opening of the pop-up boutique at JK Iguatemi brings exclusive launches to Brazil The Macallan celebrates 200 years in 2024, and now announces the opening of its first pop-up boutique in Brazil, at Shopping JK Iguatemi in S\u00e3o Paulo. This debut is part of the brand\u2019s global itinerary, which already has exclusive spaces in Asia […]<\/p>\n","protected":false},"author":3,"featured_media":45542,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-45541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nThe Macallan awakens in S\u00e3o Paulo with an immersive experience | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/the-macallan-desperta-em-sao-paulo-com-experiencia-imersiva\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Macallan awakens in S\u00e3o Paulo with an immersive experience\" \/>\n<meta property=\"og:description\" content=\"Opening of the pop-up boutique at JK Iguatemi brings exclusive launches to Brazil The Macallan celebrates 200 years in 2024, and now announces the opening of its first pop-up boutique in Brazil, at Shopping JK Iguatemi in S\u00e3o Paulo. 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