{"id":42428,"date":"2023-11-07T08:49:35","date_gmt":"2023-11-07T12:49:35","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=42428"},"modified":"2026-05-06T13:51:58","modified_gmt":"2026-05-06T13:51:58","slug":"anderson-birman-um-dos-maiores-empresarios-do-brasil-lanca-livro-com-suas-memorias","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/anderson-birman-um-dos-maiores-empresarios-do-brasil-lanca-livro-com-suas-memorias\/","title":{"rendered":"Anderson Birman, one of Brazil\u2019s leading entrepreneurs, releases book of his memoirs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"42428\" class=\"elementor elementor-42428\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-333ed82a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"333ed82a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52a9011c\" data-id=\"52a9011c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e53cbc elementor-widget elementor-widget-image\" data-id=\"5e53cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"639\" height=\"958\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094217.png\" class=\"attachment-full size-full wp-image-42429\" alt=\"\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094217.png 639w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094217-200x300.png 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094217-8x12.png 8w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ff8f181\" data-id=\"6ff8f181\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37f03d3d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37f03d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Anderson Birman, one of Brazil\u2019s leading entrepreneurs, releases book of his memoirs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b1102b elementor-widget elementor-widget-heading\" data-id=\"43b1102b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">In his book, Anderson Birman shares his reflections and memories, covering topics ranging from entrepreneurship to his experience as a shoemaker, as well as aspects of his personal life, all inspired by the remarkable story of this businessman at Arezzo&amp;Co.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6299f518 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6299f518\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3610f084\" data-id=\"3610f084\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30ef036c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30ef036c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-620c1989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"620c1989\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d0cb9a3\" data-id=\"3d0cb9a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43236fa8 elementor-widget elementor-widget-text-editor\" data-id=\"43236fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On November 10, at 5 p.m., at the Travessa bookstore in Iguatemi mall, Anderson Birman, the entrepreneur behind Arezzo&amp;Co, unveils his latest book, titled &#8220;A Cada Passo.&#8221; In this work, Birman reveals, in an unprecedented way, the crucial moments of his journey, highlighting his path to becoming one of Brazil\u2019s most notable entrepreneurs. The book delves into the memories surrounding the founding of Arezzo&amp;Co, a story that begins in the 1970s, when Anderson, at 69 years old and father of five children\u2014Alexandre, Patr\u00edcia, Allan, Andr\u00e9, and Augusto\u2014started the venture in his parents\u2019 garage, transforming it into the fashion giant it is today.<\/p><p> <\/p><p>In the pages of his narrative, Anderson shares, for the first time, the struggles, lessons, and triumphs that shaped his journey, along with the creation of a market that flourished over the years. Today, the holding encompasses 14 leading brands: Arezzo, Anacapri, Schutz, Alexandre Birman, Alme, Brizza, Carol Bassi, Reserva, Oficina, Simples, BAW, Vicenza, Paris Texas, and TROC.<\/p><p> <\/p><p>In addition to recounting his journey, the book also details pivotal moments such as the acquisition of Gypsy, the first concept store in Belo Horizonte, the opening of factories, the expansion of franchises, the development of new brands, and the acquisition of others, culminating in the company\u2019s initial public offering. Anderson also shares the story of his departure from the company in 2013 and the generous act of donating his shares in the business to his children.<\/p><p> <\/p><p>In the prologue of the book, Anderson Birman shares his motivation for opening his story to the public:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0ee66f elementor-widget elementor-widget-spacer\" data-id=\"6b0ee66f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54bd8ddc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"54bd8ddc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6702672b\" data-id=\"6702672b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec0134e elementor-widget elementor-widget-image\" data-id=\"1ec0134e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"641\" height=\"939\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094210.png\" class=\"attachment-full size-full wp-image-42430\" alt=\"\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094210.png 641w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094210-205x300.png 205w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094210-8x12.png 8w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-317cb126\" data-id=\"317cb126\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0b9f33 elementor-widget elementor-widget-text-editor\" data-id=\"b0b9f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Perhaps there was a reason to speak openly about my motivations throughout life, about the experiences that shaped the first 30 years of Arezzo, the new ideas I have in mind now, with a healthy distance from the business and grayer hair. It would be vanity to keep all of this to myself and not share successes, admit failures, and embrace the lessons learned.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d6fdf5 elementor-widget elementor-widget-spacer\" data-id=\"11d6fdf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In his book, Anderson Birman shares his reflections and memories, covering topics that range from entrepreneurship to his experience as a shoemaker, as well as aspects of his personal life, all inspired by this entrepreneur\u2019s remarkable story at Arezzo&amp;Co. On November 10th at 5 PM, at the Travessa bookstore in Iguatemi mall, Anderson Birman, the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":42431,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[3],"tags":[],"edicao":[],"class_list":["post-42428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"tpgb_featured_images":{"full":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094153.png",640,958,false],"tp-image-grid":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094153-700x700.png",700,700,true],"thumbnail":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094153-150x150.png",150,150,true],"medium":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094153-200x300.png",200,300,true],"medium_large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094153.png",640,958,false],"large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/11\/Captura-de-tela-2023-11-07-094153.png",640,958,false],"default":"https:\/\/lifestylemag.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"novembro 7, 2023","get_modified_date":"maio 6, 2026","category_list":{"category":[{"term_id":3,"name":"People","slug":"people","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":85,"filter":"raw","term_order":"0"}],"post_tag":false,"edicao":false},"author_name":"claur","author_url":"https:\/\/lifestylemag.com\/pt-br\/author\/claur\/","author_email":"","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["subscriber"],"author_firstname":"","author_lastname":"","user_login":"claur","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo avatar-default' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/lifestylemag.com\/pt-br\/category\/people\/\" alt=\"People\"  class=\"category-people\">People<\/a> "},"_links":{"self":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/42428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/comments?post=42428"}],"version-history":[{"count":1,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/42428\/revisions"}],"predecessor-version":[{"id":51734,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/42428\/revisions\/51734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media\/42431"}],"wp:attachment":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media?parent=42428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/categories?post=42428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/tags?post=42428"},{"taxonomy":"edicao","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/edicao?post=42428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}