{"id":42386,"date":"2023-10-27T18:04:20","date_gmt":"2023-10-27T22:04:20","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=42386"},"modified":"2026-05-06T14:12:02","modified_gmt":"2026-05-06T14:12:02","slug":"elusive-umami-johnnie-walker-blue-label-e-o-liquido-que-desperta-o-quinto-paladar","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/elusive-umami-johnnie-walker-blue-label-e-o-liquido-que-desperta-o-quinto-paladar\/","title":{"rendered":"Umami Elusivo: Johnnie Walker Blue Label e o L\u00edquido que Desperta o Quinto Sabor"},"content":{"rendered":"
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Umami Elusivo: Johnnie Walker Blue Label e o L\u00edquido que Desperta o Quinto Sabor<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A f\u00f3rmula premiada do whisky escoc\u00eas, criada pela Master Blender Emma Walker e pelo renomado chef Kei Kobayashi.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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O desafio era decifrar um dos sentidos mais misteriosos do mundo: o umami, palavra japonesa que descreve o quinto sabor do paladar humano, indo al\u00e9m dos conhecidos amargo, azedo, doce e salgado. Com essa miss\u00e3o, a nova Johnnie Walker Blue Label<\/a>, Conhecida como Elusive Umami, a bebida chega ao mercado global, oferecendo uma experi\u00eancia premium promovida pela Diageo, l\u00edder mundial no mercado de bebidas premium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Esta edi\u00e7\u00e3o limitada \u00e9 o resultado de uma colabora\u00e7\u00e3o in\u00e9dita entre a Mestra Destiladora Emma Walker, uma das mais renomadas especialistas em whisky do mundo, e o premiado chef japon\u00eas Kei Kobayashi, detentor de tr\u00eas estrelas Michelin em seu restaurante na Fran\u00e7a. O resultado \u00e9 uma mistura perfeita que captura o equil\u00edbrio entre sabores doces e salgados, com notas de laranja, frutos vermelhos, especiarias amadeiradas, um toque defumado, sal e pimenta, culminando em um final longo e deliciosamente frutado.<\/p>

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Para alcan\u00e7ar o sabor enigm\u00e1tico do Umami e incorpor\u00e1-lo ao whisky n\u00famero um do mundo, a dupla combinou anos de experi\u00eancia com uma sele\u00e7\u00e3o meticulosa de barris, onde apenas um em cada 25.000 barris poderia dar vida \u00e0 ess\u00eancia indescrit\u00edvel presente no l\u00edquido final.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201cQuando decidimos capturar as caracter\u00edsticas do Umami, sab\u00edamos que est\u00e1vamos nos aventurando em territ\u00f3rio desconhecido, embarcando em uma emocionante jornada de descoberta de sabores. Quer\u00edamos trazer uma oferta inovadora para o mundo\u201d, explica Emma Walker. \u201cO Umami tem uma qualidade misteriosa que desperta nossos sentidos, revelando um sabor de complexidade e profundidade. Acredito que capturamos essa ess\u00eancia com precis\u00e3o no Johnnie Walker Blue Label Elusive Umami\u201d, acrescenta Kobayashi.<\/p>

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Outra caracter\u00edstica fascinante deste l\u00edquido \u00e9 a sua perfeita harmoniza\u00e7\u00e3o com caviar. Uma dose deste whisky combinada com uma pequena por\u00e7\u00e3o desta iguaria pode proporcionar experi\u00eancias multissensoriais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Ap\u00f3s o lan\u00e7amento global, Jo\u00e3o Matos, Diretor Global de Marketing e Inova\u00e7\u00e3o da Johnnie Walker, enfatiza o compromisso da marca com a inova\u00e7\u00e3o. \u201cQueremos ir al\u00e9m dos limites do que \u00e9 poss\u00edvel no mundo do whisky. O Elusive Umami faz exatamente isso, abrindo as portas para um sabor raramente visto no mundo dos coquet\u00e9is. Certamente, essa jornada resultou em uma bebida que inspirar\u00e1 uma nova gera\u00e7\u00e3o de apreciadores de whisky.\u201d<\/p>

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O Johnnie Walker Blue Label Elusive Umami chega ao mercado como uma edi\u00e7\u00e3o limitada, com apenas seis mil garrafas dispon\u00edveis, e estar\u00e1 \u00e0 venda a partir de novembro no site oficial da marca, TheBar (br.thebar.com<\/a>), por um pre\u00e7o de R$ 2.600.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The Award-Winning Formula of Scotch Whisky, Signed by Master Blender Emma Walker and the Renowned Chef Kei Kobayashi. O desafio enfrentado foi decifrar um dos sentidos mais misteriosos do mundo: o Umami, uma palavra japonesa que descreve o quinto sabor presente no paladar humano, indo al\u00e9m dos conhecidos sabores amargo, azedo, doce e salgado. Com […]<\/p>\n","protected":false},"author":3,"featured_media":42387,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[2],"tags":[],"edicao":[],"class_list":["post-42386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nElusive Umami: Johnnie Walker Blue Label and the Liquid that Awakens the Fifth Taste | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/elusive-umami-johnnie-walker-blue-label-e-o-liquido-que-desperta-o-quinto-paladar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elusive Umami: Johnnie Walker Blue Label and the Liquid that Awakens the Fifth Taste\" \/>\n<meta property=\"og:description\" content=\"The Award-Winning Formula of Scotch Whisky, Signed by Master Blender Emma Walker and the Renowned Chef Kei Kobayashi. 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