{"id":39879,"date":"2023-04-13T13:33:10","date_gmt":"2023-04-13T17:33:10","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=39879"},"modified":"2026-04-23T11:47:35","modified_gmt":"2026-04-23T11:47:35","slug":"inauguracao_da_primeira_loja_niini","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/inauguracao_da_primeira_loja_niini\/","title":{"rendered":"Opening of the first NIINI store is celebrated at JK Iguatemi Shopping Mall"},"content":{"rendered":"
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STORIES AND NEWS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Opening of the first NIINI store is celebrated at JK Iguatemi Shopping Mall<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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To celebrate its first year of history, Carol Celico\u2019s brand opens a flagship store and offers a full brand experience to customers and guests<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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NIINI opens the doors of its first physical store at Shopping JK Iguatemi after a year of success and growth in the national fashion market. The <\/span>flagship<\/em> was designed to provide customers with a complete brand experience, with a full focus on excellence in quality, sophistication, and elegance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201cQueremos encorajar as pessoas a serem realmente quem s\u00e3o e transparecer sua ess\u00eancia atrav\u00e9s do seu estilo\u201d, declara Carol Celico.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Founded by businesswoman Carol Celico, digital influencer who studied Fashion Business at the Instituto Marangoni in Milan, she has a keen eye for fashion, reflected in her <\/span>brand that was born with a purely chic and versatile essence, combined with the cool & sexy touch present in each piece, perfect for pairing on different occasions. Among the lines, tailoring and knitwear gain new color palettes with each edition, in addition to the Special Collections, which bring fashion insight, exclusive prints, and even more special fabrics for everyday wear.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201cDesenvolvemos cole\u00e7\u00f5es atemporais, descomplicadas e com o que mais gostamos de usar, pe\u00e7as que nos fa\u00e7am sentir bem e expressam nossos desejos\u201d conta Carol. Como premissa da marca desde o seu nascimento, modelagens oversized, grade de numera\u00e7\u00e3o abrangente e proposta de styling variado, refor\u00e7am a proposta All Gender.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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From its first launch collections, <\/span>Essential<\/span><\/i> e <\/span>Basics<\/span><\/i>, up to the recent <\/span>Mushroom<\/span><\/i>, <\/span>Black Collection<\/span><\/i> e <\/span>Neutrals<\/span><\/i>, NIINI explores various styles that cater to and complement every personality, making everyone identify in some way with the brand\u2019s proposition. The success of the collections and its exponential growth made it possible for the brand to celebrate its first anniversary alongside its clients outside the digital environment, in a unique, exclusive, and memorable space.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201cEsse \u00e9 um passo muito especial para toda a equipe da NIINI. Quando come\u00e7amos, j\u00e1 t\u00ednhamos o sonho de um espa\u00e7o nosso e estamos muito felizes por essa conquista ap\u00f3s um ano de tanto trabalho e empenho coletivo. Criamos um espa\u00e7o f\u00edsico para levar nossos clientes para um mergulho em uma full brand experience\u201d, afirma Carol Celico.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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For 2023, the plan for new launches is in full swing, with collections that carry the brand\u2019s timeless DNA and that can be accessed not only through the website but also on the racks of the official store.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201cNIINI \u00e9 sobre desejos. Desejos do que queremos para a moda. Do que desejamos para o futuro. \u00c9 sobre inten\u00e7\u00f5es, inova\u00e7\u00f5es, aprendizados e conex\u00f5es. NIINI \u00e9 sobre paix\u00e3o. Com a loja no JK Iguatemi, vamos garantir que cada um dos nossos clientes possam conhecer melhor a qualidade das nossas pe\u00e7as, encontrar aquela que mais agrada e lev\u00e1-la para casa. Esse anivers\u00e1rio ser\u00e1 inesquec\u00edvel em nossa trajet\u00f3ria e queremos compartilhar essa celebra\u00e7\u00e3o com quem participou dela ao nosso lado.\u201d, completa Carol C\u00e9lico.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The opening of NIINI\u2019s first physical store took place on April 5, 2023, at Shopping JK Iguatemi, located in Vila Ol\u00edmpia in the southern zone of S\u00e3o Paulo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Para celebrar o primeiro ano de hist\u00f3ria, marca de Carol Celico abre flagship e apresenta full brand experience para clientes e convidados.<\/p>","protected":false},"author":5,"featured_media":39885,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-39879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"tpgb_featured_images":{"full":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/04\/6.png",1080,1350,false],"tp-image-grid":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/04\/6-700x700.png",700,700,true],"thumbnail":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/04\/6-150x150.png",150,150,true],"medium":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/04\/6-240x300.png",240,300,true],"medium_large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/04\/6-768x960.png",768,960,true],"large":["https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/04\/6-819x1024.png",800,1000,true],"default":"https:\/\/lifestylemag.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"abril 13, 2023","get_modified_date":"abril 23, 2026","category_list":{"category":[{"term_id":41,"name":"Mix","slug":"mix","term_group":0,"term_taxonomy_id":41,"taxonomy":"category","description":"","parent":0,"count":221,"filter":"raw","term_order":"0"}],"post_tag":false,"edicao":false},"author_name":"Malu","author_url":"https:\/\/lifestylemag.com\/pt-br\/author\/malu\/","author_email":"","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["subscriber"],"author_firstname":"","author_lastname":"","user_login":"Malu","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"Mix<\/a> "},"_links":{"self":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/39879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/comments?post=39879"}],"version-history":[{"count":1,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/39879\/revisions"}],"predecessor-version":[{"id":51956,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/posts\/39879\/revisions\/51956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media\/39885"}],"wp:attachment":[{"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/media?parent=39879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/categories?post=39879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/tags?post=39879"},{"taxonomy":"edicao","embeddable":true,"href":"https:\/\/lifestylemag.com\/pt-br\/wp-json\/wp\/v2\/edicao?post=39879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}