{"id":39561,"date":"2023-03-07T15:22:12","date_gmt":"2023-03-07T19:22:12","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=39561"},"modified":"2026-04-23T11:47:35","modified_gmt":"2026-04-23T11:47:35","slug":"romana-novais-wanda-grandi","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/romana-novais-wanda-grandi\/","title":{"rendered":"Romana Novais e Wanda Grandi falam sobre sua marca ROWA e o prop\u00f3sito de inspirar mulheres."},"content":{"rendered":"
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A marca ROWA desenvolve pe\u00e7as com tecnologia, combinadas com conforto, sofistica\u00e7\u00e3o, design e praticidade para o dia a dia. Roupas criadas para acompanhar a jornada din\u00e2mica de cada mulher.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Como surgiu a Rowa?<\/strong><\/p>

Eu e a Ro somos amigas h\u00e1 muito tempo, nem \u00e9ramos casadas ainda, e sempre tivemos muita sinergia e um estilo de vida muito parecido, dedicado \u00e0 sa\u00fade e ao bem-estar. <\/span>Sempre troc\u00e1vamos dicas de treino, conselhos nutricionais, etc., e, mais do que isso, sempre fal\u00e1vamos sobre a falta de marcas nacionais que realmente acompanhassem a jornada feminina. <\/span>Ent\u00e3o, quando tive a ideia, ainda gr\u00e1vida de Estrella, durante um momento de medita\u00e7\u00e3o, eu soube que n\u00e3o poderia ter outro parceiro al\u00e9m de Ro. <\/span>Nosso objetivo com a Rowa sempre foi criar uma marca que inspire as mulheres a olhar para dentro de si e a se tornarem parte de uma grande comunidade.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Ao criar uma marca de fitness, o que voc\u00ea considerou essencial para trazer algo novo ao mercado? O que estava faltando?<\/strong><\/p>

Pe\u00e7as com tecnologia, combinadas com conforto, sofistica\u00e7\u00e3o, design e praticidade. Roupas que acompanham a jornada extremamente din\u00e2mica da mulher. O guarda-roupa de uma mulher precisa ser vers\u00e1til; durante o dia, desempenhamos diferentes pap\u00e9is. <\/span>Voc\u00ea sai de casa de manh\u00e3 para levar as crian\u00e7as \u00e0 escola e vai \u00e0 academia de macac\u00e3o, depois veste um blazer e vai para uma reuni\u00e3o, troca os sapatos por um salto alto e termina o dia jantando com amigos. Esse \u00e9 o conceito de athleisure, a est\u00e9tica que equilibra perfeitamente lazer e esporte.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Quais foram as dificuldades e os triunfos na trajet\u00f3ria da marca at\u00e9 agora?<\/strong><\/p>

Empreender n\u00e3o \u00e9 uma linha reta! \u00c9 um caminho cheio de altos e baixos, obst\u00e1culos e curvas... Mas, ao mesmo tempo, \u00e9 incr\u00edvel ver o sonho se tornar realidade \u2014 uma grande conquista. <\/span>A gest\u00e3o de pessoas \u00e9, sem d\u00favida, a parte mais desafiadora: fazer com que todos na equipe caminhem na mesma dire\u00e7\u00e3o. Hoje, nossa equipe est\u00e1 perfeitamente alinhada e em harmonia, mas para chegarmos at\u00e9 aqui, enfrentamos muitos desafios. <\/span>E quanto aos triunfos\u2026 ver a Rowa se sustentando por si s\u00f3, mesmo sendo apoiada por fundadoras de grande visibilidade; observar o quanto avan\u00e7amos em t\u00e3o pouco tempo e construir uma comunidade forte de mulheres que se apoiam mutuamente.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: O que torna a roupa de gin\u00e1stica perfeita?<\/strong><\/p>

S\u00e3o muitos os fatores, mas o que acreditamos ser essencial \u00e9 um bom ajuste, especialmente quando se trata de roupas voltadas para atividades f\u00edsicas. <\/span>Nossa maior preocupa\u00e7\u00e3o no processo de desenvolvimento de uma pe\u00e7a \u00e9 garantir que todos os corpos se sintam bem e sejam valorizados ao usar Rowa \u2014 mais do que vestir o corpo, vestimos autoestima, autocuidado, sa\u00fade e bem-estar.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Nos \u00faltimos 3 anos, in\u00fameras marcas de roupas fitness foram lan\u00e7adas. O que torna a Rowa \u00fanica entre elas?<\/strong><\/p><\/div>

Podemos falar sobre tecnologia, design, ajuste\u2026 mas acreditamos que, mais do que isso, desde a cria\u00e7\u00e3o da Rowa t\u00ednhamos certeza de que n\u00e3o quer\u00edamos vender. <\/span><\/em>S\u00e3o apenas roupas, mas um estilo de vida. <\/span><\/em>Construir essa grande comunidade de mulheres que cuidam de si mesmas e se apoiam mutuamente em um ambiente exclusivamente digital e, teoricamente, mais frio, \u00e9 ainda mais desafiador.<\/span><\/em><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Voc\u00ea esperava que a aceita\u00e7\u00e3o da marca pelo p\u00fablico fosse t\u00e3o surpreendente?<\/strong><\/p><\/div>

Com certeza, especialmente porque n\u00f3s e nossa equipe nos dedicamos muito a construir a Rowa\u2026 o que n\u00e3o esper\u00e1vamos era que essa aceita\u00e7\u00e3o viesse t\u00e3o r\u00e1pido \u2014 e tudo isso gra\u00e7as aos nossos clientes; temos clientes muito fi\u00e9is!<\/span><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Qual \u00e9 o processo para lan\u00e7ar uma nova cole\u00e7\u00e3o?<\/strong><\/p>

Ao contr\u00e1rio do que muitos imaginam, o processo de cria\u00e7\u00e3o e lan\u00e7amento de uma cole\u00e7\u00e3o \u00e9 bastante extenso. Primeiro, definimos com a equipe de estilo o tamanho da cole\u00e7\u00e3o (n\u00famero de pe\u00e7as e varia\u00e7\u00f5es de cores). Em seguida, nosso chefe de produto esbo\u00e7a as pe\u00e7as com base nas informa\u00e7\u00f5es que fornecemos. <\/span>Ap\u00f3s a aprova\u00e7\u00e3o das pe\u00e7as, iniciamos a fase de prova piloto \u2014 uma das etapas mais importantes para garantir o m\u00e1ximo conforto. Depois de experiment\u00e1-las e aprov\u00e1-las, iniciamos a produ\u00e7\u00e3o. Paralelamente a essas etapas, nossa equipe de marketing come\u00e7a a planejar a comunica\u00e7\u00e3o da campanha: manifesto, identidade visual e produ\u00e7\u00e3o de fotos. <\/span><\/em>Em seguida, cuidamos do cadastro da cole\u00e7\u00e3o no site e realizamos o controle de qualidade de todas as pe\u00e7as.<\/span><\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Como \u00e9 sua rotina de exerc\u00edcios?<\/strong><\/p><\/div>

Ro adora praticar Muay Thai combinado com muscula\u00e7\u00e3o, e eu gosto de muscula\u00e7\u00e3o combinada com ioga. Mesmo com nossas agendas super din\u00e2micas, tentamos priorizar isso.<\/span><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Como \u00e9 um dia na rotina da dupla em rela\u00e7\u00e3o ao trabalho, \u00e0 parceria e \u00e0 fam\u00edlia?<\/strong><\/p><\/div>

Nossa rotina \u00e9 muito corrida, mas em cada uma de nossas agendas sempre valorizamos o tempo de qualidade. Isso significa que, se estamos lidando com tarefas de trabalho, estamos 100% focados nisso, e quando estamos com nossa fam\u00edlia, \u00e9 a mesma coisa. <\/span>Para evitar que a rotina nos sobrecarregue, aprender a delegar tarefas tamb\u00e9m tem sido muito importante.<\/span><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Quais lugares voc\u00ea recomenda para comer de forma saud\u00e1vel em S\u00e3o Paulo?<\/strong><\/p><\/div>

\u2013 Botanike Caf\u00e9;<\/span><\/em><\/p>

\u2013 Banana Verde;<\/span><\/em><\/p>

\u2013 Olea;<\/span><\/em><\/p>

\u2013 Frutaria S\u00e3o Paulo.<\/span><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Quais s\u00e3o os pr\u00f3ximos planos para Rowa?<\/strong><\/p>

Temos muitos planos \u2014 a Rowa est\u00e1 apenas come\u00e7ando! Apesar da resposta super positiva em t\u00e3o pouco tempo, n\u00e3o queremos "pular etapas", mas temos v\u00e1rias iniciativas em andamento: expandir nossas categorias (adicionando produtos de outros segmentos \u00e0 Rowa), acelerar nosso canal de atacado, abrir nossas pr\u00f3prias lojas f\u00edsicas e, quem sabe, at\u00e9 mesmo expandir internacionalmente?<\/span><\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A marca ROWA desenvolve pe\u00e7as com tecnologia, aliada ao conforto, sofistica\u00e7\u00e3o, design e praticidade no dia a dia. Roupas criadas para acompanhar a jornada din\u00e2mica de toda mulher\u00a0[…]<\/p>\n","protected":false},"author":5,"featured_media":39569,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[41],"tags":[],"edicao":[],"class_list":["post-39561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nRomana Novais & Wanda Grandi talk about their brand ROWA and the purpose of inspiring women | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/romana-novais-wanda-grandi\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Romana Novais & Wanda Grandi talk about their brand ROWA and the purpose of inspiring women\" \/>\n<meta property=\"og:description\" content=\"A marca ROWA desenvolve pe\u00e7as com tecnologia, aliada ao conforto, sofistica\u00e7\u00e3o, design e praticidade no dia a dia. 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