{"id":39277,"date":"2023-02-06T18:47:24","date_gmt":"2023-02-06T22:47:24","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=39277"},"modified":"2026-05-06T13:52:00","modified_gmt":"2026-05-06T13:52:00","slug":"pioneira-e-criativa-beta-whately-fala-sobre-rotina-infancia-seus-hotspots-favoritos","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/pioneira-e-criativa-beta-whately-fala-sobre-rotina-infancia-seus-hotspots-favoritos\/","title":{"rendered":"Pioneira e criativa: Beta Whately fala sobre rotina, inf\u00e2ncia e seus lugares favoritos."},"content":{"rendered":"
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BETA
WHATELY<\/i><\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Pioneira e criativa: Beta Whately fala sobre rotina, inf\u00e2ncia e seus lugares favoritos. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Quando se trata de marketing de influ\u00eancia, Roberta Whately, ou Beta, como se apresenta nas redes sociais, foi uma das pioneiras a apresentar esse mercado ao p\u00fablico brasileiro. Juntamente com sua s\u00f3cia, Priscila P\u00e1dua, a profissional de rela\u00e7\u00f5es p\u00fablicas construiu um neg\u00f3cio s\u00f3lido que hoje j\u00e1 conta com mais de 40 clientes fixos e cerca de 30 funcion\u00e1rios. E o sucesso do seu neg\u00f3cio s\u00f3 pode ser resultado de criatividade e da determina\u00e7\u00e3o em concretizar cada projeto. <\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Atualmente, com quase 215 mil seguidores apenas no Instagram, a paulistana divide as 24 horas do seu dia entre sua comunidade nas redes sociais, a ag\u00eancia Frizz e suas consultorias de marketing digital e de influ\u00eancia. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Com uma rotina extremamente agitada, Beta Whately reservou um momento para conversar com a Lifestyle Mag sobre sua inf\u00e2ncia, trabalho e seus lugares favoritos ao redor do mundo. Confira a entrevista completa! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Revista Lifestyle: Onde voc\u00ea nasceu e cresceu?
<\/em><\/strong>Beta Whately:<\/strong> S\u00e3o Paulo<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Como foi sua inf\u00e2ncia?<\/strong><\/em>
BW:<\/strong> Minha inf\u00e2ncia foi muito boa. Cresci rodeada de primos, irm\u00e3os e amigos. Pass\u00e1vamos as f\u00e9rias na fazenda da minha fam\u00edlia e t\u00ednhamos muita liberdade. N\u00e3o havia frescuras, e o verdadeiro luxo era o amor, a uni\u00e3o e o conforto. And\u00e1vamos a cavalo, ordenh\u00e1vamos as vacas (ao amanhecer), brinc\u00e1vamos muito, e esse la\u00e7o familiar (tanto do lado do meu pai quanto da minha m\u00e3e) permanece at\u00e9 hoje. Novas gera\u00e7\u00f5es, novas hist\u00f3rias, menos liberdade, mas o mesmo amor.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Que mem\u00f3ria exemplifica os valores da sua fam\u00edlia?<\/strong><\/em><\/p>

BW:<\/strong> O encontro de todos nos feriados e os intermin\u00e1veis e sempre divertidos almo\u00e7os em fam\u00edlia com todos sentados \u00e0 mesa.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Quando voc\u00ea soube que estava pronta para ter seu primeiro filho?<\/i><\/strong><\/p><\/div>

BW:<\/strong> Sempre quis ser m\u00e3e. Talvez por ter crescido numa fam\u00edlia grande, esse desejo tenha estado comigo desde o in\u00edcio. Na verdade, nunca me senti 100% pronta, mas depois de conversar com meu marido, cinco anos ap\u00f3s o nosso casamento, decidimos dar o pr\u00f3ximo passo e aumentar nossa fam\u00edlia. Mas se eu dissesse que tinha 100% certeza de que era 'o' momento certo, estaria mentindo.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Voc\u00ea tem algum hobby? Se sim, qual?<\/i><\/strong><\/p><\/div>

BW:<\/strong> Sim! Adoro jogar t\u00eanis de praia, sair com os amigos, dan\u00e7ar, fazer croch\u00ea, jogar tranca e cozinhar.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Voc\u00ea pratica alguma atividade f\u00edsica? Qual?<\/strong><\/em><\/p><\/div>

BW:<\/strong> Sim. Fa\u00e7o aulas de t\u00eanis de praia duas vezes por semana na BT House, treino personalizado com a Thais Health tamb\u00e9m duas vezes por semana, e participo de aulas semanais com a Rafael Protein.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Voc\u00ea tem uma rotina de cuidados com a pele?<\/em><\/strong><\/p><\/div>

BW:<\/strong> De manh\u00e3, lavo o rosto com a espuma de limpeza da Aille Clinic, aplico niacinamida e fitoretinol da Adcos e um protetor solar em bast\u00e3o, tamb\u00e9m da Adcos. Fa\u00e7o minha maquiagem como de costume e, em hip\u00f3tese alguma, vou para a cama sem remover a maquiagem, usar um t\u00f4nico (tamb\u00e9m da Aille Clinic) e repetir a mesma rotina de cuidados com a pele da manh\u00e3. Mensalmente, fa\u00e7o uma limpeza facial e uma consulta de acompanhamento com a Dra. Clarice Rittes, minha dermatologista.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Voc\u00ea tem algum h\u00e1bito em casa? Ou algum h\u00e1bito na vida em geral?<\/em><\/strong><\/p><\/div>

BW:<\/strong> Tenho muitas! Sou muito organizada \u2014 essa obsess\u00e3o me acompanha em todos os lugares, haha! N\u00e3o suporto ver nada fora do lugar. Tenho o h\u00e1bito de fazer o sinal da cruz quando passo por igrejas e quando saio de casa. Sempre digo alguma frase impactante ou uma b\u00ean\u00e7\u00e3o quando fecho a porta da frente para aben\u00e7oar meu dia e me proteger.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Quais eram seus planos ap\u00f3s concluir seus estudos?<\/em><\/strong><\/p><\/div>

BW:<\/strong> Trabalhar sempre foi meu foco. Comecei minha carreira enquanto ainda estava na escola. N\u00e3o sou um grande acad\u00eamico, mas estou sempre fazendo cursos e lendo para me manter atualizado.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Como foi ser um dos pioneiros na \u00e1rea digital no Brasil?<\/em><\/strong><\/p><\/div>

BW:<\/strong> Acredito que estar no lugar certo, com as pessoas certas e com uma boa ideia foi essencial. Quando come\u00e7amos a Fizz, o mercado digital era ainda mais informal. Tivemos a oportunidade de acompanhar cada movimento, crescimento e aprendizado nesse segmento de influenciadores. Nosso foco principal agora \u00e9 formalizar a profiss\u00e3o de influenciador (especialmente os microinfluenciadores, que s\u00e3o pouco ou nada representados) e apoiar marcas nessas conex\u00f5es e no desenvolvimento de conte\u00fado que traga informa\u00e7\u00e3o, entretenimento e fa\u00e7a a diferen\u00e7a na vida das pessoas.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Voc\u00ea viveu a era Daslu, as Dasluzetes, e testemunhou todo o movimento de garotas que at\u00e9 ent\u00e3o trabalhavam na loja, se tornando blogueiras, depois influenciadoras e agora muitas s\u00e3o empreendedoras. Quais s\u00e3o suas lembran\u00e7as mais interessantes daquela \u00e9poca e como foi ver esse novo nicho de comunica\u00e7\u00e3o nascer?<\/strong><\/em><\/p><\/div>

BW:<\/strong> A Daslu era uma escola para todos que trabalhavam l\u00e1, independentemente da \u00e1rea. Eliana Tranchesi foi uma das maiores influenciadoras que j\u00e1 conheci. Donata Meirelles tamb\u00e9m, assim como toda a equipe que trabalhava para a marca. Eu me inspirava nas minhas amigas e tamb\u00e9m nas m\u00e3es delas, na forma como se vestiam, na cria\u00e7\u00e3o de um estilo de vida e na comunica\u00e7\u00e3o. A Daslu foi uma grande criadora de tend\u00eancias e continua sendo, pois transmitiu seus ensinamentos a todos que trabalharam l\u00e1 (inclusive a mim!).<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Quais s\u00e3o as principais tend\u00eancias de marketing digital para os pr\u00f3ximos dois anos?<\/strong><\/em><\/p><\/div>

BW:<\/strong> Conte\u00fado informativo e de entretenimento, ou seja, conte\u00fado criativo que fornece informa\u00e7\u00f5es de qualidade para o consumidor final; conte\u00fado interativo que coloca o usu\u00e1rio no centro da jornada de compra; o uso de microinfluenciadores, que geralmente t\u00eam excelentes taxas de engajamento e uma comunidade muito fiel; experi\u00eancias digitais, envolvendo m\u00eddias digitais e f\u00edsicas, como o com\u00e9rcio ao vivo; intelig\u00eancia artificial como um importante recurso para definir o conte\u00fado que impacta o consumidor final, tanto digitalmente quanto em locais f\u00edsicos; dados e mais dados (incluindo suporte de IA) para gerar campanhas cada vez mais precisas para as marcas, com menos interrup\u00e7\u00f5es para o consumidor final.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Quais s\u00e3o as tr\u00eas campanhas desenvolvidas pela sua empresa que mais te orgulham?<\/em><\/strong><\/p><\/div>

BW:<\/strong> A campanha Nutren Senior com a atriz e influenciadora Ary Fontoura; conte\u00fado para a ADCOS com um grupo diversificado de influenciadores; e o projeto Merz Aesthetics para apoiar homens e mulheres na busca por autoconfian\u00e7a acima da apar\u00eancia f\u00edsica.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Qual o melhor conselho que voc\u00ea j\u00e1 recebeu \u2014 e quem o deu?<\/strong><\/em><\/p><\/div>

BW:<\/strong> \u201cFa\u00e7a piadas, ria e sorria para a vida. Voc\u00ea merece ser feliz e isso s\u00f3 depende de voc\u00ea!\u201d Este conselho foi-me dado ao longo dos anos pela minha av\u00f3, Helena Zarvos, que faleceu no final de 2022.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Voc\u00ea adora viajar. Qual viagem voc\u00ea considera inesquec\u00edvel e recomenda fortemente aos leitores da Lifestyle Mag?<\/strong><\/em><\/p><\/div>

Sempre considero minha \u00faltima viagem a mais especial. Sigo o ensinamento da minha av\u00f3 de que cada dia pode ser o \u00faltimo, ent\u00e3o aproveito ao m\u00e1ximo. Recentemente, fui \u00e0 Bahia com meus filhos e foi muito especial porque, pela primeira vez em 10 anos, consegui me desconectar por alguns dias para curtir minha fam\u00edlia plenamente.<\/span><\/p>

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LM: E, por fim, qual \u00e9 o seu restaurante favorito em Nova York?<\/strong><\/em><\/div>

BW:<\/strong> Chefs Table. Sempre uma experi\u00eancia incr\u00edvel e irreverente.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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BETAWHATELY Trailblazing and creative: Beta Whately talks about routine, childhood and her favorite hotspots When it comes to influencer marketing, Roberta Whately, or Beta, as she presents herself on social media, was one of the first people to introduce this market to the Brazilian public. Together with her partner, Priscila P\u00e1dua, the public relations professional […]<\/p>\n","protected":false},"author":3,"featured_media":39287,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[3],"tags":[],"edicao":[],"class_list":["post-39277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nTrailblazing and Creative: Beta Whately Talks About Routine, Childhood and Her Favorite Hotspots | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/pioneira-e-criativa-beta-whately-fala-sobre-rotina-infancia-seus-hotspots-favoritos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trailblazing and Creative: Beta Whately Talks About Routine, Childhood and Her Favorite Hotspots\" \/>\n<meta property=\"og:description\" content=\"BETAWHATELY Trailblazing and creative: Beta Whately talks about routine, childhood and her favorite hotspots When it comes to influencer marketing, Roberta Whately, or Beta, as she presents herself on social media, was one of the first people to introduce this market to the Brazilian public. Together with her partner, Priscila P\u00e1dua, the public relations professional […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lifestylemag.com\/pt-br\/pioneira-e-criativa-beta-whately-fala-sobre-rotina-infancia-seus-hotspots-favoritos\/\" \/>\n<meta property=\"og:site_name\" content=\"Lifestyle Mag\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-06T22:47:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T13:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2023\/02\/BetaWhately-Lifestyle41857-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"claur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta 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