{"id":38483,"date":"2022-09-05T18:09:59","date_gmt":"2022-09-05T22:09:59","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=38483"},"modified":"2026-05-06T13:52:00","modified_gmt":"2026-05-06T13:52:00","slug":"julie-sarinana-2","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/julie-sarinana-2\/","title":{"rendered":"A Arte da Boa Influ\u00eancia com Julie Sari\u00f1ana"},"content":{"rendered":"
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A ARTE DA BOA INFLU\u00caNCIA COM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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JULIE SARI\u00d1ANA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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\u201c\u00c9 preciso haver um espectro completo de cores e idades. Na moda atual, s\u00f3 vemos pessoas jovens. Por que n\u00e3o incluir uma mulher mais velha, com cabelos grisalhos e rugas?\u201d<\/em><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Nascida no M\u00e9xico, Julie Sari\u00f1ana era crian\u00e7a quando se mudou para Los Angeles com a fam\u00edlia. A mudan\u00e7a foi inteiramente orquestrada por seu pai, um alfaiate de Beverly Hills, que n\u00e3o poupou esfor\u00e7os para sustentar a fam\u00edlia. Por outro lado, a m\u00e3e de Julie tamb\u00e9m fazia da moda a vitrine das finan\u00e7as da casa: dona de um brech\u00f3, a matriarca do cl\u00e3 buscava diariamente novas pe\u00e7as, que exibia como um ritual para os clientes fi\u00e9is que esperavam na porta da loja desde as quatro da manh\u00e3.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Essas experi\u00eancias formaram a base para os primeiros passos de Julie no mundo da moda e a levaram ao lan\u00e7amento do \u201cSincerely, Jules\u201d h\u00e1 doze anos. Hoje, a din\u00e2mica mexicana trabalha ao lado do marido, o fot\u00f3grafo franc\u00eas Kevin Berruer, que fotografou a capa desta edi\u00e7\u00e3o. Sua influ\u00eancia \u00e9 tamanha que marcas como Billabong e Bandier j\u00e1 se juntaram a ela, lan\u00e7ando cole\u00e7\u00f5es desenhadas por Julie. Agora, a influenciadora est\u00e1 explorando seu lado empreendedor e lan\u00e7ando seu novo empreendimento comercial: a marca de esmaltes Color Dept. Dispon\u00edveis em sete cores, os esmaltes s\u00e3o livres de crueldade animal, 100% veganos e t\u00eam a miss\u00e3o de promover a diversidade e a inclus\u00e3o \u2014 prioridades de Julie. \u201cA Color Dept. foi criada para ser inclusiva, diversa, divertida e alegre, celebrando as diferen\u00e7as e individualidades de cada um\u201d, disse ela.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Revista Lifestyle: Como surgiu a Sincerely Jules em 2009?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Julie Sari\u00f1ana:<\/strong> Inicialmente, eram apenas tend\u00eancias de moda e eu falando sobre tudo o que gostava. Aos poucos, comecei a pegar uma c\u00e2mera e tirar fotos. \u00c0s vezes, pedia para amigos tirarem fotos minhas ou, em \u00faltimo caso, recorria ao meu pai. Naquela \u00e9poca, eu era muito mais jovem e n\u00e3o tinha dinheiro para comprar muitas coisas, ent\u00e3o precisava pegar roupas emprestadas das minhas irm\u00e3s ou amigas e fingir que eram minhas. Eu me trocava dentro do carro e dirigia por a\u00ed procurando um lugar legal para tirar fotos. E como tudo isso era muito novo, aprendi na pr\u00e1tica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Voc\u00ea j\u00e1 colaborou em cole\u00e7\u00f5es com v\u00e1rias marcas, incluindo Billabong e agora Bandier. Como funcionam essas colabora\u00e7\u00f5es?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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JS:<\/strong> \u00c9 tudo muito org\u00e2nico. Eu me mantenho envolvida em tudo; quero ter certeza de que a cole\u00e7\u00e3o me represente ou que eu mesma usaria. A mais recente foi com a Bandier, e n\u00f3s realmente quer\u00edamos que essa primeira cole\u00e7\u00e3o fosse inspiradora e emocionante por causa do que est\u00e1vamos passando com a pandemia. Eu sempre quero que as pe\u00e7as \u2014 e todo o meu trabalho \u2014 contem uma hist\u00f3ria. Ent\u00e3o, quero que as pessoas tamb\u00e9m possam criar suas pr\u00f3prias hist\u00f3rias a partir dessas cole\u00e7\u00f5es. Que recebam as pe\u00e7as e vejam que a qualidade \u00e9 \u00f3tima e que o pre\u00e7o \u00e9 justo. Insisto nisso porque sei que itens vendidos por 300 ou 400 d\u00f3lares podem ser muito caros para muitos dos meus seguidores, o que n\u00e3o \u00e9 legal. \u00c9 por isso que prestar aten\u00e7\u00e3o \u00e0 qualidade e ao pre\u00e7o \u00e9 muito importante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Na sua opini\u00e3o, que mudan\u00e7as ainda precisam acontecer na ind\u00fastria da moda?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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JS:<\/strong> \u00c9 preciso haver um espectro completo de cores e idades. Na moda atual, s\u00f3 vemos pessoas jovens. Por que n\u00e3o incluir uma mulher mais velha, com cabelos grisalhos, que aceita suas rugas? Elas tamb\u00e9m t\u00eam estilo. Incluir pessoas de diferentes faixas et\u00e1rias, n\u00e3o focar apenas em quem est\u00e1 na casa dos vinte anos. Tamb\u00e9m acho positivo trazer diferentes tipos de corpo, valorizar as pessoas por quem elas s\u00e3o \u2014 sua apar\u00eancia, suas origens. Somos belos, \u00fanicos; todos temos algo a oferecer.

Para a cole\u00e7\u00e3o que fiz com a Bandier, era muito importante ter modelos latinas com curvas e incluir v\u00e1rios tamanhos diferentes, n\u00e3o apenas do P ao G. Ali\u00e1s, percebemos que os tamanhos maiores esgotaram muito mais r\u00e1pido do que os menores. Em outras palavras, a demanda existe, mas as marcas n\u00e3o est\u00e3o atendendo, o que \u00e9 muito triste. Estou tentando fazer a minha parte para realmente promover mudan\u00e7as e ser uma voz nessa causa. Sou uma mulher negra, imigrante, e sempre lutarei por esse espa\u00e7o. Espero que consigamos avan\u00e7ar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Como foi trabalhar durante a pandemia para voc\u00ea?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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JS:<\/strong> Em 2020, no in\u00edcio da pandemia, eu me sentia meio vaidosa. Postava minhas fotos enquanto essa doen\u00e7a terr\u00edvel acontecia e tantas pessoas morriam. Estava mentalmente exausta e acabei me sentindo culpada por postar s\u00f3 sobre mim. Ent\u00e3o, tentei mudar um pouco o foco, fazer algo para que as pessoas vissem um lado positivo em meio a tudo o que estava acontecendo. Lembro-me de ter recebido uma longa mensagem de uma garota dizendo que minhas postagens a ajudaram a sonhar com um futuro melhor e mais positivo, e isso me tocou. Percebi que precisava continuar postando.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: O que mudou na sua vida durante esse per\u00edodo?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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JS:<\/strong> Essa foi a primeira vez que Kevin e eu realmente conseguimos aproveitar e passar um tempo em nossa casa, que compramos h\u00e1 tr\u00eas anos. Pudemos cozinhar e experimentar receitas novas e divertidas, o que foi \u00f3timo. Todas as noites, ele tomava uma ta\u00e7a de vinho e eu uma margarita, e jog\u00e1vamos Rummikub ou assist\u00edamos a s\u00e9ries e filmes na Netflix. Aproveitei ao m\u00e1ximo esse tempo, porque nunca tinha tido isso antes \u2014 estamos sempre viajando. Foi um bom momento para recome\u00e7ar e desconectar, simplesmente curtindo a companhia um do outro. Foi um outro n\u00edvel de intimidade, e isso foi muito bom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Adorar\u00edamos algumas dicas de viagem. Qual seria o melhor lugar para um jantar rom\u00e2ntico em Los Angeles?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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DAMA, no centro de Los Angeles. Voc\u00ea vai me agradecer depois. A comida e o servi\u00e7o s\u00e3o de primeira qualidade e voc\u00ea se sente como se estivesse em Cuba quando est\u00e1 l\u00e1, porque o restaurante \u00e9 lindo, a m\u00fasica \u00e9 animada e a atmosfera geral \u00e9 realmente vibrante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Qual o melhor lugar para um brunch com amigos?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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JS:<\/strong> Ysabel, na Melrose com a Fairfax. Fica na regi\u00e3o de West Hollywood e tem panquecas maravilhosas que eu adoro! As mimosas s\u00e3o \u00f3timas, e eu costumo ir l\u00e1 com meus amigos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LM: Qual o melhor lugar para uma reuni\u00e3o de neg\u00f3cios?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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O Proper Hotel em Santa Monica. \u00c9 simplesmente um lugar deslumbrante. E a Bottega Louie tamb\u00e9m. Estive l\u00e1 semana passada para uma reuni\u00e3o com a Bandier. Eles adoraram \u2014 tinham acabado de chegar de Nova York e se apaixonaram.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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THE ART OF GOOD INFLUENCE WITH JULIE SARI\u00d1ANA “There needs to be a full spectrum of colors and ages. In current fashion, we only see young people. Why not feature an older woman with gray hair who has wrinkles?” Born in Mexico, Julie Sari\u00f1ana was a child when she moved to Los Angeles with her […]<\/p>\n","protected":false},"author":3,"featured_media":38485,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[3],"tags":[],"edicao":[],"class_list":["post-38483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nThe Art Of Good Influence with Julie Sari\u00f1ana | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/julie-sarinana-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art Of Good Influence with Julie Sari\u00f1ana\" \/>\n<meta property=\"og:description\" content=\"THE ART OF GOOD INFLUENCE WITH JULIE SARI\u00d1ANA “There needs to be a full spectrum of colors and ages. 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