{"id":36647,"date":"2020-04-28T14:30:15","date_gmt":"2020-04-28T17:30:15","guid":{"rendered":"https:\/\/www.lifestylemag.com\/?p=36647"},"modified":"2026-05-24T22:18:54","modified_gmt":"2026-05-24T22:18:54","slug":"muito-peri","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/very-peri\/","title":{"rendered":"A cor do ano (e da moda)"},"content":{"rendered":"
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Very Peri \u00e9 a cor do momento. Como j\u00e1 definido pela PANTONE em dezembro de 2021, \u201cuma mistura entre a fidelidade e a const\u00e2ncia dos azuis e a energia e o entusiasmo dos vermelhos\u201d, tamb\u00e9m conhecida como PANTONE 17-3938, vem ganhando cada vez mais espa\u00e7o e pe\u00e7as no mundo da moda em 2022.<\/em><\/p>\n\n\n\n

Por Helo\u00edsa Lima<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Para quem n\u00e3o sabe, a Pantone \u00e9 o instituto que destaca as principais cores sazonais das passarelas, seleciona a Cor do Ano Pantone, prev\u00ea tend\u00eancias globais de cores e oferece consultoria para empresas sobre quest\u00f5es de cores para produtos e identidade visual da marca. Por meio de previs\u00f5es de tend\u00eancias sazonais, psicologia das cores e consultoria de cores, o Pantone Color Institute trabalha em parceria com marcas globais para aproveitar com efic\u00e1cia o poder, a psicologia e a emo\u00e7\u00e3o das cores em suas estrat\u00e9gias de design.<\/p>\n\n\n\n

Segundo Leatrice Eiseman, diretora executiva do Pantone Color Institute, a cor de 2022 traz uma atitude alegre e uma presen\u00e7a din\u00e2mica que incentiva a criatividade ousada e a express\u00e3o da imagina\u00e7\u00e3o. Very Peri representa o retorno \u00e0 superf\u00edcie ap\u00f3s o intenso per\u00edodo de isolamento \u2014 um retorno que transforma nossas no\u00e7\u00f5es e padr\u00f5es como os conhec\u00edamos.<\/p>\n\n\n\n

Diferentemente dos anos anteriores, Very Peri \u00e9 uma cor totalmente nova, criada pela Pantone especificamente para 2022. A pr\u00f3pria Pantone afirma que a cor \u00e9 um s\u00edmbolo do esp\u00edrito global atual, ajudando-nos a abra\u00e7ar o cen\u00e1rio acelerado de possibilidades e abrindo-nos para uma nova vis\u00e3o enquanto reescrevemos nossas vidas.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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O processo de sele\u00e7\u00e3o da Cor do Ano envolve decis\u00f5es muito cuidadosas e, sobretudo, uma extensa an\u00e1lise de tend\u00eancias. Para chegar ao resultado final ano ap\u00f3s ano, os especialistas do Instituto Pantone estudam profundamente o mundo em busca de novas cores que representem os sentimentos da sociedade. Esse estudo abrange a ind\u00fastria cinematogr\u00e1fica \u2014 com filmes e s\u00e9ries em produ\u00e7\u00e3o \u2014, cole\u00e7\u00f5es de arte itinerantes, novos artistas, todas as \u00e1reas do design, destinos tur\u00edsticos famosos, estilos de vida e jogos emergentes, condi\u00e7\u00f5es socioecon\u00f4micas e, claro, o mundo da moda.<\/p>\n\n\n\n

Por isso, basta dar uma olhada no seu feed do Instagram ou conferir os desfiles de primavera-ver\u00e3o para perceber que Very Peri se destaca completamente. Na busca por pe\u00e7as que combinem divers\u00e3o com um toque de ousadia, as marcas est\u00e3o apostando todas as fichas na Cor do Ano \u2014 e a CHANEL \u00e9 uma delas.<\/p><\/blockquote><\/figure>\n\n\n\n

A campanha da cole\u00e7\u00e3o Primavera-Ver\u00e3o 2022 da CHANEL \u00e9 uma ode \u00e0 juventude, cuja gra\u00e7a ressoa com os intermin\u00e1veis dias de ver\u00e3o \u2014 e basta dar o play no v\u00eddeo da campanha, ambientado em uma vila na Proven\u00e7a, filmado por Inez & Vinoodh com a modelo Vivienne Rohner, para perceber que o estilo Very Peri veio para ficar. Mas n\u00e3o s\u00f3 isso \u2014 ao longo da campanha, fica claro que algumas tend\u00eancias dos anos 80 est\u00e3o reconquistando seu espa\u00e7o nas passarelas; Virginia Viard traz a alegria inocente e atemporal daquela d\u00e9cada, oferecendo um al\u00edvio em tempos como estes.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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E n\u00e3o foi s\u00f3 a CHANEL que trouxe a Cor do Ano para as passarelas; Tory Burch tamb\u00e9m criou pe\u00e7as que incorporam toda a criatividade com o toque ousado que a cor Very Peri proporciona para a Primavera-Ver\u00e3o. A linha de moda praia da marca se destaca pelo tom violeta e uma estampa com flores, coelhos, p\u00e1ssaros e mergulhadores, inspirada em itens que os pais de Tory adoravam colecionar.<\/p>\n\n\n\n

A marca ISABEL MARANT \u00e9 outra que conseguiu usar o Very Peri com eleg\u00e2ncia e sofistica\u00e7\u00e3o em suas pe\u00e7as de Primavera-Ver\u00e3o, que exibem sem esfor\u00e7o os detalhes da Cor do Ano. A marca tamb\u00e9m criou um porta-cart\u00f5es dispon\u00edvel em Very Peri, bem como em Illuminating e Living Coral \u2014 as cores anteriormente definidas pela PANTONE como as Cores do Ano de 2021 e 2019, respectivamente \u2014 consolidando mais uma vez o papel do instituto como criador de tend\u00eancias no mundo da moda.<\/p>\n\n\n\n

Para completar, STELLA MCCARTNEY n\u00e3o perdeu a oportunidade de destacar a cor Very Peri: em alguns de seus acess\u00f3rios, a Cor do Ano aparece representando todos os significados que seus criadores pretendiam transmitir \u2014 divers\u00e3o, jovialidade e inova\u00e7\u00e3o.<\/p>\n\n\n\n

\u00c9 claro que n\u00e3o para por a\u00ed \u2014 muitas outras marcas tamb\u00e9m adotaram o Very Peri para suas cole\u00e7\u00f5es Primavera-Ver\u00e3o. N\u00e3o tenha medo de se arriscar: esse tom vermelho-azulado \u00e9 a tend\u00eancia do momento e continuar\u00e1 brilhando at\u00e9 o final da temporada.<\/p>\n<\/div>\n\n\n\n

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Foto: Cortesia de Tory Burch<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Foto: Cortesia \/ CHANEL<\/figcaption><\/figure><\/div>\n\n\n\n
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N\u00e3o s\u00f3 na moda, mas tamb\u00e9m na decora\u00e7\u00e3o, \u00e9 poss\u00edvel observar tons de Very Peri ganhando destaque. Nesse sentido, a Cor do Ano ajuda a criar um ambiente mais alegre e otimista. Para isso, experimente pintar uma parede com essa tonalidade ou combin\u00e1-la com outros objetos em tons de dourado ou amarelo. Se voc\u00ea n\u00e3o se sente confort\u00e1vel em se afastar muito do cl\u00e1ssico, adicionar pequenos itens na Cor do Ano tamb\u00e9m ajuda a energizar o ambiente.<\/p>\n\n\n\n

E n\u00e3o se engane pensando que a cor ficar\u00e1 de fora do mercado de beleza. Maquiagens coloridas com o tom Very Peri est\u00e3o mais comuns do que nunca. Com muito brilho e um toque de fantasia, existem in\u00fameras maneiras de incorporar essa tonalidade \u00e0 sua rotina de beleza. Seja com uma sombra marcante, um delineado gr\u00e1fico ou um delineado invertido, seu look certamente ganhar\u00e1 um toque especial com essa cor. E para as verdadeiramente ousadas, um batom Very Peri \u00e9 sempre uma op\u00e7\u00e3o.<\/p>\n\n\n\n

Aproveitando o lan\u00e7amento da cor em dezembro de 2021, marcas como Oceane, Anastasia Beverly Hills e Fenty Beauty lan\u00e7aram diversas op\u00e7\u00f5es de cosm\u00e9ticos com a tonalidade. Enquanto isso, a Foreo, marca de acess\u00f3rios de beleza, n\u00e3o hesitou em apresentar uma vers\u00e3o Very Peri para complementar rotinas de beleza em todo o mundo.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Foto: Cortesia \/ CHANEL<\/em><\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"

Very Peri is the moment. As already defined by PANTONE in December 2021, \u201ca mix between the loyalty and constancy of blues and the energy and enthusiasm of reds,\u201d also known as PANTONE 17-3938, has been gaining more and more space and pieces in the world of fashion in 2022. 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As already defined by PANTONE in December 2021, \u201ca mix between the loyalty and constancy of blues and the energy and enthusiasm of reds,\u201d also known as PANTONE 17-3938, has been gaining more and more space and pieces in the world of fashion in 2022. 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