{"id":36359,"date":"2022-04-17T17:21:55","date_gmt":"2022-04-17T20:21:55","guid":{"rendered":"https:\/\/www.lifestylemag.com\/temporario\/?p=36359"},"modified":"2026-05-24T19:54:17","modified_gmt":"2026-05-24T19:54:17","slug":"koral-ilana-kugel","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/koral-ilana-kugel\/","title":{"rendered":"Informa\u00e7\u00f5es privilegiadas sobre a marca: tudo o que voc\u00ea precisa saber sobre a KORAL, fundada por Ilana Kugel."},"content":{"rendered":"

Com uma abordagem de design focada em um prop\u00f3sito, a marca de Ilana Kugel cria pe\u00e7as vers\u00e1teis e contempor\u00e2neas para entusiastas do estilo urbano. <\/p><\/blockquote>\n\n\n\n

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Foto: Arquivo pessoal<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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O desejo de ajudar as mulheres a se sentirem confiantes em sua pr\u00f3pria pele foi o que motivou e inspirou Ilana Kugel a trazer o melhor do fitness e da moda praia para a KORAL, uma marca de luxo de alta performance criada para inspirar voc\u00ea a viver, se sentir e ter a melhor vers\u00e3o de si mesma. Com uma abordagem de design focada em prop\u00f3sito, a marca de Ilana Kugel cria pe\u00e7as vers\u00e1teis e contempor\u00e2neas para entusiastas do street style. <\/p>\n\n\n\n

Em uma entrevista exclusiva para a Lifestyle Mag, a criadora da marca compartilhou detalhes sobre a KORAL e um pouco mais sobre os pr\u00f3ximos passos.<\/p>\n\n\n\n

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Revista Lifestyle: Como surgiu a KORAL? <\/strong>
Ilana Kugel: <\/strong>Quando eu era mais jovem, amigos da minha fam\u00edlia tinham duas marcas de moda muito populares no Brasil e me levavam para a S\u00e3o Paulo Fashion Week e para visitar suas f\u00e1bricas. Fiquei maravilhada e muito inspirada! Depois disso, fui para a Universidade Anhembi Morumbi estudar Design de Moda \u2013 eu sabia que queria criar uma marca que fizesse as mulheres se sentirem confiantes em si mesmas, usando tecidos tecnol\u00f3gicos e cores vibrantes.<\/p>\n\n\n\n

LSM: <\/strong>Como surgiu seu interesse por moda praia e esportiva?
IK: <\/strong> Cresci no Brasil, onde passamos 24 horas por dia, 7 dias por semana, na praia. Al\u00e9m disso, adoro me exercitar. Queria uma marca que unisse moda praia e moda esportiva, porque \u00e9 o tipo de roupa que uso no dia a dia. Curiosidade: nossos tops de biqu\u00edni s\u00e3o feitos com estrutura e tecido resistente o suficiente para funcionarem como tops esportivos!<\/p>\n<\/div>\n<\/div>\n\n\n\n

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LSM: Qual \u00e9 o principal objetivo da KORAL?<\/strong><\/p>\n\n\n\n

IK:<\/strong> Nosso lema \u00e9 "Em um mundo onde voc\u00ea pode ser qualquer coisa, seja impar\u00e1vel". Somos uma marca de luxo de alta performance criada para inspirar voc\u00ea a viver, ter a melhor apar\u00eancia e se sentir da melhor forma poss\u00edvel.<\/p>\n\n\n\n

LSM: <\/strong>Ao longo dos 8 anos da marca, quais foram os principais desafios enfrentados?<\/p>\n\n\n\n

IK: <\/strong>Um dos principais desafios e objetivos \u00e9 conscientizar o consumidor sobre a import\u00e2ncia de investir em produtos de qualidade. Vivemos em um mundo dominado pela moda r\u00e1pida, onde o mercado de roupas esportivas cresceu e se tornou saturado. A Koral se destaca com tecidos de alta qualidade, dur\u00e1veis, sustent\u00e1veis e que resistem por muitos anos.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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LSM: Qual \u00e9 o principal objetivo da KORAL?<\/strong><\/p>\n\n\n\n

IK:<\/strong> Nosso lema \u00e9 "Em um mundo onde voc\u00ea pode ser qualquer coisa, seja impar\u00e1vel". Somos uma marca de luxo de alta performance criada para inspirar voc\u00ea a viver, ter a melhor apar\u00eancia e se sentir da melhor forma poss\u00edvel.<\/p>\n\n\n\n

LSM: Ao longo dos 8 anos da marca, quais foram os principais desafios enfrentados?<\/strong><\/p>\n\n\n\n

IK: <\/strong>Um dos principais desafios e objetivos \u00e9 conscientizar o consumidor sobre a import\u00e2ncia de investir em produtos de qualidade. Vivemos em um mundo dominado pela moda r\u00e1pida, onde o mercado de roupas esportivas cresceu e se tornou saturado. A Koral se destaca com tecidos de alta qualidade, dur\u00e1veis, sustent\u00e1veis e que resistem por muitos anos.<\/p>\n\n\n\n

LSM: E quais s\u00e3o as principais conquistas? <\/strong><\/p>\n\n\n\n

IK: <\/strong>Al\u00e9m do sucesso de vendas em nosso site<\/a>, Uma das nossas principais conquistas \u00e9 o crescimento no varejo f\u00edsico. A primeira loja a realmente acreditar em n\u00f3s foi a Bloomingdale's e, desde ent\u00e3o, expandimos para a Revolve, Saks Fifth Avenue, Neiman Marcus, SoulCycle, Equinox, Harrods, entre outras. \u00c9 uma \u00f3tima sensa\u00e7\u00e3o saber que temos esse apoio.<\/p>\n\n\n\n

LSM: Qual \u00e9 o principal diferencial da KORAL em compara\u00e7\u00e3o com outras marcas de moda praia e fitness?<\/strong><\/p>\n\n\n\n

IK: <\/strong>A tecnologia dos nossos tecidos \u00e9 o que realmente nos diferencia. Antidesfiamento, resist\u00eancia ao cloro, absor\u00e7\u00e3o de umidade, secagem r\u00e1pida, prote\u00e7\u00e3o UV, a\u00e7\u00e3o antibacteriana, respeito ao meio ambiente e respirabilidade s\u00e3o apenas algumas das nossas incr\u00edveis propriedades!<\/p>\n<\/div>\n\n\n\n

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Foto: @ilana.kugel \/ Instagram<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Foto: Arquivo pessoal<\/figcaption><\/figure>\n\n\n\n
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LSM: Qual \u00e9 a rela\u00e7\u00e3o da KORAL com a moda sustent\u00e1vel?<\/strong><\/p>\n\n\n\n

IK: <\/strong>Nossas pe\u00e7as s\u00e3o confeccionadas com tecidos ecol\u00f3gicos da mais alta qualidade. Por exemplo, o tecido Koral Blackout\u2122 \u00e9 biodegrad\u00e1vel (em apenas 3 anos!) e dur\u00e1vel ao mesmo tempo. A maioria dos nossos materiais prov\u00e9m de fios, papel e poli\u00e9ster reciclados, que tamb\u00e9m s\u00e3o utilizados na produ\u00e7\u00e3o de nossos acabamentos, etiquetas e embalagens.<\/p>\n\n\n\n

LSM: O que torna a KORAL uma marca \u00fanica?  <\/strong><\/p>\n\n\n\n

IK:<\/strong> Nosso foco s\u00e3o pe\u00e7as de alta performance, mas tamb\u00e9m vers\u00e1teis. Nossos itens transitam facilmente da academia para uma noite na cidade. Por exemplo, muitas mulheres adoram usar nosso tecido Lustrous \u2013 um tecido met\u00e1lico e brilhante \u2013 que \u00e9 super estiloso e tem sido um grande sucesso para n\u00f3s ao longo dos anos.<\/p>\n\n\n\n

LSM: Falando um pouco mais sobre Ilana, como voc\u00ea busca inspira\u00e7\u00e3o para criar novas cole\u00e7\u00f5es?<\/strong><\/p>\n\n\n\n

IK: <\/strong>Adoro viajar, mas quando n\u00e3o posso, me inspiro muito em Los Angeles, onde moro atualmente. Aqui temos o bel\u00edssimo Oceano Pac\u00edfico, al\u00e9m da pr\u00f3pria cidade. Tamb\u00e9m presto aten\u00e7\u00e3o ao que acontece ao meu redor e no mundo, absorvendo sentimentos e emo\u00e7\u00f5es e incorporando-os \u00e0s nossas cole\u00e7\u00f5es mais recentes.<\/p>\n\n\n\n

LSM: Como voc\u00ea se mant\u00e9m criativo?<\/strong><\/p>\n\n\n\n

IK: <\/strong>Adoro estar ao ar livre em contato com a natureza e ouvir podcasts. Ambos me proporcionam perspectivas e ideias diferentes!<\/p>\n\n\n\n

LSM: Quais s\u00e3o os pr\u00f3ximos passos para a marca? <\/strong><\/p>\n\n\n\n

IK: <\/strong>Temos algumas colabora\u00e7\u00f5es interessantes com diferentes designers a caminho, que trar\u00e3o algo \u00fanico para o mercado. Mal posso esperar para compartilhar. Al\u00e9m disso, nos esfor\u00e7amos para nos tornarmos cada vez mais sustent\u00e1veis a cada ano \u2013 alcan\u00e7ando a meta de sustentabilidade 100%. Ambos os esfor\u00e7os contribuir\u00e3o para nos tornar l\u00edderes em roupas esportivas estilosas e sustent\u00e1veis nos Estados Unidos.<\/p>\n\n\n\n

Para saber mais sobre Koral e Ilana, basta clicar aqui.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

With a purpose-driven design approach, Ilana Kugel’s brand creates versatile and contemporary pieces for street style enthusiasts.  The desire to help women feel confident in their own skin was what motivated and inspired Ilana Kugel to bring the best of fitness and beachwear to KORAL, a luxury performance brand designed to inspire you to live, […]<\/p>\n","protected":false},"author":3,"featured_media":36394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","footnotes":""},"categories":[3],"tags":[129,140,141,142,143,246],"edicao":[],"class_list":["post-36359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-curiosidades","tag-stories","tag-brand-insider","tag-ilana-kugel","tag-koral","tag-legacy-template"],"acf":{"subtitulo_materia":"","tempo_leitura":"","creditos_texto":"","creditos_fotografia":"","creditos_beleza":""},"yoast_head":"\nBrand insider: everything you need to know about KORAL, founded by Ilana Kugel | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/koral-ilana-kugel\/\" \/>\n<meta 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