{"id":36330,"date":"2022-04-10T19:26:54","date_gmt":"2022-04-10T22:26:54","guid":{"rendered":"https:\/\/www.lifestylemag.com\/temporario\/?p=36330"},"modified":"2026-09-23T14:03:38","modified_gmt":"2026-09-23T14:03:38","slug":"always-taking-the-scenic-route","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/pt-br\/always-taking-the-scenic-route\/","title":{"rendered":"ALWAYS TAKING THE SCENIC ROUTE"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Durante um feriado prolongado, o diretor de comunica\u00e7\u00e3o Pierre Frey explora passeios guiados pelo oceano em Biarritz, no sudeste da Fran\u00e7a.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"54191\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-683x1024.jpeg\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54191\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-683x1024.jpeg 683w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-200x300.jpeg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-768x1151.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-8x12.jpeg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1.jpeg 854w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"54195\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-682x1024.jpg\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54195\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-682x1024.jpg 682w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-200x300.jpg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-768x1154.jpg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-1022x1536.jpg 1022w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-1363x2048.jpg 1363w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-8x12.jpg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-scaled.jpg 1704w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em 1935, a <em>rue des Petits-Champs<\/em>, no cora\u00e7\u00e3o de Paris, foi o local de funda\u00e7\u00e3o da <a href=\"http:\/\/www.instagram.com\/lamaisonpierrefrey\">Pierre Frey<\/a> \u2013 especializada em tecidos para estofamento que logo se tornou a mais importante da Fran\u00e7a. Hoje, 85 anos depois, a sede da <a href=\"http:\/\/www.pierrefrey.com\">Maison Pierre Frey<\/a> permanece no mesmo local, mas a marca continua deixando sua marca em todo o mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele \u00e9 Pierre Frey, neto do fundador, que continua \u00e0 frente da empresa ao lado de seus irm\u00e3os, Vincent e Matthieu, e de seu pai, Patrick. Quando n\u00e3o est\u00e1 ocupado com suas fun\u00e7\u00f5es de Diretor de Comunica\u00e7\u00e3o, Pierre adora viajar com a fam\u00edlia \u2014 especialmente para lugares onde possa estar em contato com a natureza. No ver\u00e3o passado, ele passou um fim de semana prolongado com sua esposa, Emilie, em Biarritz, no sudeste da Fran\u00e7a \u2014 uma regi\u00e3o onde o surfe e o oceano s\u00e3o os pontos altos do roteiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MELHOR PROGRAMA TUR\u00cdSTICO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Comer tapas no mercado local e apreciar a excelente charcutaria acompanhada de uma ta\u00e7a de vinho ros\u00e9.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PARA A CULIN\u00c1RIA T\u00cdPICA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fazenda Ostalapia (restaurante e pousada), especialmente pelos pratos de peixe.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MELHOR DESTINO CULTURAL<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Arcangues, um pequeno vilarejo a cerca de 5 km de Biarritz, \u00e9 conhecido por seu charme.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PARA COMPRAR ROUPAS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Parlementia, em Gu\u00e9thary. Batizada em homenagem ao pico de surfe famoso por suas ondas de at\u00e9 6 metros, \u00e9 a loja ideal para encontrar moda local e artigos de surfe.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MELHOR PROGRAMA ROM\u00c2NTICO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Caminhar \u00e0 beira-mar e jantar no Chez Albert para uma noite mais sofisticada no porto.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0PARA VOLTAR SEMPRE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>H\u00f4tel du Palais, para um drinque e um p\u00f4r do sol fabuloso.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>DICAS R\u00c1PIDAS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MELHOR DESTINO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Num dia de sol<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Praia de L'Oc\u00e9an, em Anglet.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Num dia chuvoso<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Saboreie foie gras e vinho no Le Comptoir du Foie Gras.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Para relaxar<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Praia Grande de Biarritz.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MELHOR RESTAURANTE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>La Plancha, com seus peixes fant\u00e1sticos.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>INFORMA\u00c7\u00d5ES PR\u00c1TICAS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MELHOR HOTEL<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Villa Magnan, uma pousada (bed and breakfast) t\u00e3o ecl\u00e9tica e, ao mesmo tempo, muito elegante.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MELHOR MEIO DE TRANSPORTE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Moto, j\u00e1 que h\u00e1 muito tr\u00e2nsito e \u00e9 dif\u00edcil estacionar.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"828\" height=\"1024\" data-id=\"54196\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-828x1024.png\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54196\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-828x1024.png 828w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-243x300.png 243w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-768x950.png 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-10x12.png 10w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited.png 1125w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"1024\" data-id=\"54197\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-901x1024.png\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54197\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-901x1024.png 901w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-264x300.png 264w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-768x873.png 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-11x12.png 11w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited.png 1125w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"54198\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-1024x1024.png\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54198\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-1024x1024.png 1024w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-300x300.png 300w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-150x150.png 150w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-768x768.png 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-12x12.png 12w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-700x700.png 700w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited.png 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Over a long weekend, communications director Pierre Frey explores guided ocean tours in Biarritz, southeastern France. In 1935, the rue des Petits-Champs, in the heart of Paris, was the founding place for Pierre Frey \u2013 specialized in upholstery fabrics that soon became the most important in France. Today, 85 years later, the Maison Pierre Frey [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[3],"tags":[31,343,344],"edicao":[],"class_list":["post-36330","post","type-post","status-publish","format-standard","hentry","category-people","tag-lifestyle-lovers","tag-pierre-frey","tag-travel-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ALWAYS TAKING THE SCENIC ROUTE | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/pt-br\/always-taking-the-scenic-route\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALWAYS TAKING THE SCENIC ROUTE\" \/>\n<meta property=\"og:description\" content=\"Over a long weekend, communications director Pierre Frey explores guided ocean tours in Biarritz, southeastern France. 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