{"id":55296,"date":"2023-09-20T09:00:00","date_gmt":"2023-09-20T09:00:00","guid":{"rendered":"https:\/\/lifestylemag.com\/?p=55296"},"modified":"2026-11-06T08:26:28","modified_gmt":"2026-11-06T08:26:28","slug":"from-followers-to-fortune","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/en\/from-followers-to-fortune\/","title":{"rendered":"From Followers to Fortune"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55296\" class=\"elementor elementor-55296\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6df6e e-flex e-con-boxed e-con e-parent\" data-id=\"3d6df6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4d3b2 elementor-widget elementor-widget-heading\" data-id=\"6b4d3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lel\u00ea Saddi and Fernando Bento share some of their story and the challenges of staying relevant in this competitive market.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c666d04 e-flex e-con-boxed e-con e-parent\" data-id=\"c666d04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d8b0b6 e-con-full e-flex e-con e-child\" data-id=\"4d8b0b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5df89 elementor-widget elementor-widget-text-editor\" data-id=\"8a5df89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While television commercials once influenced our purchasing decisions, the rise of social media has increasingly placed influencers in that role, promoting brands, recommending products and setting trends. <\/span><span style=\"font-weight: 400;\">A perfect match that benefits both brands and influencers. But who are the people behind all this success?<br \/>Recognizing a gap in the market, business partners Lel\u00ea Saddi and Fernando Bento decided to create a new segment of 360-degree communications: Pop Comm, an agency where brands and public figures can find, under one roof, services that bring together public relations, marketing, fashion production, social media, performance marketing and influencer management.<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e927511 e-con-full e-flex e-con e-child\" data-id=\"e927511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11fe068 elementor-widget elementor-widget-image\" data-id=\"11fe068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-683x1024.jpeg\" class=\"attachment-large size-large wp-image-55301\" alt=\"Fernando Bento e Lele Saadi - @lifestylemag\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-683x1024.jpeg 683w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-200x300.jpeg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-768x1151.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-8x12.jpeg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag.jpeg 854w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f38115a e-flex e-con-boxed e-con e-parent\" data-id=\"f38115a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec99c25 elementor-widget elementor-widget-heading\" data-id=\"ec99c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cThe agency was born in the digital age, at a time when the market was undergoing major changes in the way people consumed and communicated, both with the press and online. We created a way to connect all those dots,\u201d Fernando explains.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a86c59 e-flex e-con-boxed e-con e-parent\" data-id=\"4a86c59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9fce1e3 e-con-full e-flex e-con e-child\" data-id=\"9fce1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a810fd9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a810fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-1024x683.jpeg\" class=\"attachment-large size-large wp-image-55299\" alt=\"Fernando Bento e Lele Saadi - @lifestylemag\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-1024x683.jpeg 1024w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-300x200.jpeg 300w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-768x512.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3-18x12.jpeg 18w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-3.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858e043 e-con-full e-flex e-con e-child\" data-id=\"858e043\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-037bc4b e-con-full e-flex e-con e-child\" data-id=\"037bc4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8720569 elementor-widget elementor-widget-text-editor\" data-id=\"8720569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The duo certainly has plenty of expertise. Before Pop, Lel\u00ea Saddi had already gained experience as an influencer and founder of We Pick, a marketing agency, while Fernando was working in digital influencer marketing through HighFy, a talent management company.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2509c95 e-flex e-con-boxed e-con e-parent\" data-id=\"2509c95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f223047 elementor-widget elementor-widget-text-editor\" data-id=\"f223047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today, after eight years in business, the Pop Group holding company comprises four businesses and serves more than 80 national and international clients, including Calvin Klein, Lala Rudge, Benefit, Carol Bassi, Franciny Ehlke and Rosewood.<\/span><br \/><span style=\"font-weight: 400;\">Their success comes from dedication and hard work. \u201cWe never stop. We&#8217;re always looking for ways to improve, understand market trends and bring people onto our team who are just as tuned in to what&#8217;s happening. We study a lot and never get complacent,\u201d the duo adds. <\/span><span style=\"font-weight: 400;\">In a sea of sponsored posts across social media, the agency stands out for its organic and consistent content. The secret?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc47d01 e-flex e-con-boxed e-con e-parent\" data-id=\"bc47d01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01dfa75 elementor-widget elementor-widget-heading\" data-id=\"01dfa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cIt's very important that influencers already know and use the product, and that brands give them more freedom to create content in the way they believe will be most interesting to their audience, something that will connect with and engage their followers. That freedom makes all the difference when it comes to delivering content.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ca11c4 e-flex e-con-boxed e-con e-parent\" data-id=\"3ca11c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c74cff5 e-con-full e-flex e-con e-child\" data-id=\"c74cff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57aac9c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"57aac9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-683x1024.jpeg\" class=\"attachment-large size-large wp-image-55300\" alt=\"Fernando Bento e Lele Saadi - @lifestylemag\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-683x1024.jpeg 683w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-200x300.jpeg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-768x1151.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2-8x12.jpeg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/11\/Fernando-Bento-e-Lele-Saadi-@lifestylemag-2.jpeg 854w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef3f3d8 e-con-full e-flex e-con e-child\" data-id=\"ef3f3d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5c9bd3 e-con-full e-flex e-con e-child\" data-id=\"d5c9bd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e70088 elementor-widget elementor-widget-text-editor\" data-id=\"7e70088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As for the future, the duo remains committed to its pioneering spirit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a98982f e-con-full e-flex e-con e-child\" data-id=\"a98982f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb952b elementor-widget elementor-widget-heading\" data-id=\"bcb952b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cI think one of Pop's defining characteristics is being avant-garde, always bringing something new and fresh to the table. So you can expect plenty of exciting things to come,\u201d Lel\u00ea concludes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lel\u00ea Saddi and Fernando Bento share some of their story and the challenges of staying relevant in this competitive market. While television commercials once influenced our purchasing decisions, the rise of social media has increasingly placed influencers in that role, promoting brands, recommending products and setting trends. A perfect match that benefits both brands and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":55306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[41],"tags":[528,529,530,531,532],"edicao":[29],"class_list":["post-55296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-pop-comm","tag-lele-saddi","tag-fernando-bento","tag-branding","tag-business","edicao-carol-bassi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Followers to Fortune | Lifestyle Mag<\/title>\n<meta name=\"description\" content=\"Lel\u00ea Saddi and Fernando Bento share some of their story and the challenges of staying relevant 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