{"id":54996,"date":"2026-10-16T09:00:00","date_gmt":"2026-10-16T09:00:00","guid":{"rendered":"https:\/\/lifestylemag.com\/?p=54996"},"modified":"2026-10-15T19:46:33","modified_gmt":"2026-10-15T19:46:33","slug":"brazil-at-the-heart-of-naubas-formulas","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/en\/brazil-at-the-heart-of-naubas-formulas\/","title":{"rendered":"Brazil at the Heart of Na\u00faba\u2019s Formulas"},"content":{"rendered":"\n<h2 id=\"h-founded-in-paris-the-skin-and-hair-care-brand-develops-its-products-in-brazil-drawing-on-the-country-s-biodiversity-and-a-signature-scent-inspired-by-memories-of-minas-gerais\" class=\"wp-block-heading\">Founded in Paris, the skin and hair care brand develops its products in Brazil, drawing on the country\u2019s biodiversity and a signature scent inspired by memories of Minas Gerais.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By Let\u00edcia Lima Laurino<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">White flowers, passion fruit, fig, vetiver and palo santo set the scene at the <a href=\"https:\/\/www.hotelmarignanelyseesparis.com\/en\/?gad_source=1&amp;gad_campaignid=24118861855&amp;gclid=CjwKCAjw88HWBhA3EiwAo2Zd6NCwjnqSyV4OfYNnF94tp6r27X6Dxz4Ln-GuLih-DC61X8XmN3ItaxoCkk4QAvD_BwE\" type=\"link\" id=\"https:\/\/www.hotelmarignanelyseesparis.com\/en\/?gad_source=1&amp;gad_campaignid=24118861855&amp;gclid=CjwKCAjw88HWBhA3EiwAo2Zd6NCwjnqSyV4OfYNnF94tp6r27X6Dxz4Ln-GuLih-DC61X8XmN3ItaxoCkk4QAvD_BwE\">Hotel Marignan Champs-\u00c9lys\u00e9es<\/a> on the evening of October 7. These elements echoed Jardins 22, <a href=\"https:\/\/www.instagram.com\/nauba_brasil\/\" type=\"link\" id=\"https:\/\/www.instagram.com\/nauba_brasil\/\">Na\u00faba\u2019s<\/a> first collection, unveiled at the event, where guests were invited to discover and experience the body and hair care products.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"55017\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-11-682x1024.jpeg\" alt=\"Na\u00faba-@lifestylemag\" class=\"wp-image-55017\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-11-682x1024.jpeg 682w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-11-200x300.jpeg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-11-8x12.jpeg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-11-768x1152.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-11.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"55001\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-9-682x1024.jpeg\" alt=\"Na\u00faba-@lifestylemag\" class=\"wp-image-55001\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-9-682x1024.jpeg 682w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-9-200x300.jpeg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-9-768x1152.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-9-8x12.jpeg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-9.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fernanda Gomes and Olivier Claude, the couple behind Na\u00faba, devoted more than a decade to research, formula development and travel before launching the brand. Born in Minas Gerais, Fernanda deepened her relationship with ingredients through gastronomy, with experience at Le Cordon Bleu Paris and the three-Michelin-starred restaurant Le Cinq. Olivier, a plastic surgeon based in Paris, brings his expertise in aesthetic and dermatological medicine to the formulas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn the kitchen, I learned that good ingredients, working in harmony, nourish the body and awaken memories and emotions,\u201d says Fernanda. She brought that same attention to combinations of ingredients and scents to the development of the cosmetics. Fragrance is also part of the experience of using the soaps, creams and hair care products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To develop the Jardins 22 signature scent, Fernanda worked with perfumer Anne Dussourt. The composition grew from memories of Minas Gerais: jabuticaba fruit on the tree, wet grass, a wood-burning stove and Sunday mornings. Jabuticaba and passion fruit mingle with white flowers and coffee over base notes of palo santo, vetiver and white musks. Anne attended the launch and shared the creative process behind the fragrance with guests.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"54998\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-10-1-819x1024.jpeg\" alt=\"Na\u00faba-@lifestylemag\" class=\"wp-image-54998\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-10-1-819x1024.jpeg 819w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-10-1-240x300.jpeg 240w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-10-1-768x960.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-10-1-10x12.jpeg 10w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-10-1.jpeg 1024w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"55016\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-8-2-819x1024.jpeg\" alt=\"Na\u00faba-@lifestylemag\" class=\"wp-image-55016\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-8-2-819x1024.jpeg 819w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-8-2-240x300.jpeg 240w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-8-2-768x960.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-8-2-10x12.jpeg 10w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-8-2.jpeg 1024w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The ingredients come from different regions of Brazil. In Cear\u00e1, communities of women harvest seaweed; in Piau\u00ed, moringa is grown at Fazenda La Reserva; and in Par\u00e1, Indigenous communities supply oils and butters from the Amazon. The name Na\u00faba itself pays homage to the carna\u00faba, a tree native to northeastern Brazil known as the tree of life. Its many uses provide communities with raw materials, food and livelihoods. This relationship between nature and everyday life inspired the founders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more:<\/strong> <a href=\"https:\/\/lifestylemag.com\/en\/why-do-we-still-want-objects-we-no-longer-need\/\" type=\"link\" id=\"https:\/\/lifestylemag.com\/en\/why-do-we-still-want-objects-we-no-longer-need\/\">Why Do We Still Want Objects We No Longer Need?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within the collection, jabuticaba features in the shampoo formula, while cupua\u00e7u appears in the body cream alongside moringa and seaweed. The range also includes a conditioner, a leave-in treatment and soaps. According to the brand, the formulas are vegan, cruelty-free and made without petrolatum, silicones or parabens.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"1024\" data-id=\"55009\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-5-1-818x1024.jpeg\" alt=\"Na\u00faba-@lifestylemag\" class=\"wp-image-55009\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-5-1-818x1024.jpeg 818w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-5-1-240x300.jpeg 240w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-5-1-767x960.jpeg 767w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-5-1-10x12.jpeg 10w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/10\/Nauba-@lifestylemag-5-1.jpeg 1023w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the village of Guri\u00fa, in Cear\u00e1, Fernanda and Olivier also head Associa\u00e7\u00e3o Guri\u00fa Verde, which oversees a botanical garden dedicated to environmental protection and education. Na\u00faba states that it allocates 1% of its annual revenue to environmental and social initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand also offers a limited collection of handcrafted objects to accompany daily care rituals, including a green corduroy toiletry bag, a mirror and a brass soap dish. The skin and hair care products come in refillable aluminum bottles, and the packaging is recyclable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photos: Courtesy of Na\u00faba<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in Paris, the skin and hair care brand develops its products in Brazil, drawing on the country\u2019s biodiversity and a signature scent inspired by memories of Minas Gerais. By Let\u00edcia Lima Laurino White flowers, passion fruit, fig, vetiver and palo santo set the scene at the Hotel Marignan Champs-\u00c9lys\u00e9es on the evening of October [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":55018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[41],"tags":[31,498,499,500,501,502,503],"edicao":[],"class_list":["post-54996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-lifestyle-lovers","tag-nauba","tag-beauty","tag-skincare","tag-haircare","tag-brazilian-biodiversity","tag-fragrance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brazil at the Heart of Na\u00faba\u2019s Formulas | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/en\/brazil-at-the-heart-of-naubas-formulas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazil at the Heart of Na\u00faba\u2019s Formulas\" \/>\n<meta property=\"og:description\" content=\"Founded in Paris, the skin and hair care brand develops its products in Brazil, drawing on the country\u2019s biodiversity and a signature scent inspired by memories of Minas Gerais. 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