{"id":36330,"date":"2022-04-10T19:26:54","date_gmt":"2022-04-10T22:26:54","guid":{"rendered":"https:\/\/www.lifestylemag.com\/temporario\/?p=36330"},"modified":"2026-09-23T14:03:38","modified_gmt":"2026-09-23T14:03:38","slug":"always-taking-the-scenic-route","status":"publish","type":"post","link":"https:\/\/lifestylemag.com\/en\/always-taking-the-scenic-route\/","title":{"rendered":"ALWAYS TAKING THE SCENIC ROUTE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Over a long weekend, communications director Pierre Frey explores guided ocean tours in Biarritz, southeastern France.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"54191\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-683x1024.jpeg\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54191\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-683x1024.jpeg 683w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-200x300.jpeg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-768x1151.jpeg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1-8x12.jpeg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-1.jpeg 854w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"54195\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-682x1024.jpg\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54195\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-682x1024.jpg 682w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-200x300.jpg 200w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-768x1154.jpg 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-1022x1536.jpg 1022w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-1363x2048.jpg 1363w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-8x12.jpg 8w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2022\/04\/Photo-Cortesia-Pierre-Frey-6-scaled.jpg 1704w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 1935, the <em>rue des Petits-Champs<\/em>, in the heart of Paris, was the founding place for <a href=\"http:\/\/www.instagram.com\/lamaisonpierrefrey\">Pierre Frey<\/a> \u2013 specialized in upholstery fabrics that soon became the most important in France. Today, 85 years later, the <a href=\"http:\/\/www.pierrefrey.com\">Maison Pierre Frey<\/a> headquarters remains in the same spot, but the brand continues making its mark throughout the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He is the founder&#8217;s grandson, Pierre Frey, who, alongside his brothers, Vincent and Matthieu, and his father, Patrick, continues to lead the company. When he&#8217;s not busy as Director of Communication, Pierre loves to travel with his family &#8211; especially to places where he can be around nature. Last summer, he spent a long weekend with his wife, Emilie, in Biarritz, in southeastern France &#8211; an area where surfing and the ocean are the mainstays of the itinerary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BEST TOURIST PROGRAM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Eating tapas at the local market, enjoying its fabulous charcuterie with a glass of ros\u00e9.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FOR THE TYPICAL COUSINE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fazenda Ostalapia, restaurant, and inn, mainly for the fish.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BEST CULTURAL DESTINATION<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Arcangues, a small village 3 miles from Biarritz, is known for its charm.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TO SHOP FOR CLOTHES<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Parlementia, Gu\u00e9thary. Named after the surf spot known for its waves of up to 6 meters, it&#8217;s the right store to find local and surf clothing.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BEST ROMANTIC PROGRAM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Walk along the ocean and have dinner at Chez Albert for a more sophisticated night at the port.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0TO COME BACK OVER AND OVER<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>H\u00f4tel du Palais, for a drink and a fabulous sunset.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>QUICK TIPS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BEST DESTINATION<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>For a sunny day<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Praia de L&#8217;Oc\u00e9an, in Anglet.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>For a rainy day<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Enjoy foie gras and wine from Le Comptoir du Foie Gras.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>To chill<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Praia Grande de Biarritz.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BEST RESTAURANT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>La Plancha, with its fantastic fish.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>PRACTICALITIES<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BEST HOTEL<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Villa Magnan, bed and breakfast so eclectic, yet very elegant.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BEST MEANS OF TRANSPORTATION<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Motorcycle, as there&#8217;s much traffic and it&#8217;s difficult to park.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"828\" height=\"1024\" data-id=\"54196\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-828x1024.png\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54196\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-828x1024.png 828w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-243x300.png 243w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-768x950.png 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited-10x12.png 10w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0392-edited.png 1125w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"1024\" data-id=\"54197\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-901x1024.png\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54197\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-901x1024.png 901w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-264x300.png 264w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-768x873.png 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited-11x12.png 11w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0396-edited.png 1125w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"54198\" src=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-1024x1024.png\" alt=\"Pierre Frey - @lifestylemag - www.lifestylemag.com\" class=\"wp-image-54198\" srcset=\"https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-1024x1024.png 1024w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-300x300.png 300w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-150x150.png 150w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-768x768.png 768w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-12x12.png 12w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited-700x700.png 700w, https:\/\/lifestylemag.com\/wp-content\/uploads\/2026\/09\/IMG_0394-edited.png 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over a long weekend, communications director Pierre Frey explores guided ocean tours in Biarritz, southeastern France. In 1935, the rue des Petits-Champs, in the heart of Paris, was the founding place for Pierre Frey \u2013 specialized in upholstery fabrics that soon became the most important in France. Today, 85 years later, the Maison Pierre Frey [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tpgb_global_settings":"","_lifestyle_hero":false,"_lifestyle_hide_title":false,"footnotes":""},"categories":[3],"tags":[31,343,344],"edicao":[],"class_list":["post-36330","post","type-post","status-publish","format-standard","hentry","category-people","tag-lifestyle-lovers","tag-pierre-frey","tag-travel-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ALWAYS TAKING THE SCENIC ROUTE | Lifestyle Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifestylemag.com\/en\/always-taking-the-scenic-route\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALWAYS TAKING THE SCENIC ROUTE\" \/>\n<meta property=\"og:description\" content=\"Over a long weekend, communications director Pierre Frey explores guided ocean tours in Biarritz, southeastern France. 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