The surprising story of a timeless brand coveted by all
RIMOWA’s story is not only about the remarkable design of its highly coveted suitcases, but also about its enduring legacy in the private jet business, a testament to its comprehensive understanding of luxury travel. Celebrating an illustrious 125-year journey, the brand recently opened its “SEIT 1898” exhibition, taking visitors on an exploration of how travel has evolved since its founding in Cologne, Germany, in 1898.
SEIT 1898
Now making its mark in New York, the exhibition showcases a captivating selection of more than 100 suitcases, each telling a chapter of the brand’s legacy in the world of luxury travel. Having traveled from Tokyo to Manhattan, “SEIT 1898” offers a thoughtful reflection on the transformative eras of travel and how they have influenced the objects that protect our most valuable belongings: our luggage.
The decision to bring “SEIT 1898” to Chelsea Factory, a venue rich in historical significance, embodies RIMOWA’s ethos of intertwining heritage and innovation.
Dioramas also tell stories, with the highly sought-after RIMOWA Cabin serving as a prime example. Each display reveals the stories behind the visionary materials, trends and partnerships that have contributed to the brand’s distinctive identity. The iconic grooves introduced in 1950, collaborations with names such as Dior and Off-White, and the upcoming partnership with Tiffany & Co. all reflect RIMOWA’s unparalleled influence on the culture of traveling in style.
The exhibition also features personal suitcases belonging to legends such as LeBron James and Martha Stewart, highlighting RIMOWA’s presence in both the highest circles of luxury and the world of popular culture. Its appearance in Mission: Impossible IV serves as further evidence of its widespread cultural influence.
The brand’s milestones in innovation include the introduction of aviation-inspired aluminum in 1937, laying the foundation for its iconic design. Later, the debut of the polycarbonate suitcase in 2000 demonstrated its ability to continually redefine luggage standards.
Emelie de Vitis, Senior Vice President of Product and Marketing at RIMOWA, emphasizes the brand’s dedication to its heritage and the pioneering vision of its founders, both in luxury luggage and the private jet industry.
This dual legacy underscores RIMOWA’s unwavering commitment to innovation and evolution, creating travel essentials cherished by travelers for more than a century.
Ultimately, RIMOWA stands as an absolute icon of luxury travel, both in the skies with private jets and on the ground with its impeccable luggage. From its pioneering beginnings in 1898 to its prestigious position within the LVMH Group, RIMOWA represents the pinnacle of craftsmanship, design and technological excellence, celebrating 125 years of unparalleled luxury.
Photos: RIMOWA